Article Marketing Success: Do You Need To Have Credentials To Be Successful With Article Marketing?
We see it all over the business world--you need to be "somebody" before you can get anyone to pay attention to you
. As you're marketing your business on the internet, you may wonder how you can get people to take notice of you and your website.
Is it really a matter of credentials, as it is in the offline world? Do you need to already be a notable person in order to get people to pay attention to your articles?
The good news is that the answer is "No"!
Marketing with article submissions is a great equalizer for businesses and for people. You can be a small business and rank higher in Google than a big business. You can be an unknown person and have a higher ranking website than someone who is famous.
It's really liberating, when you think about it. There are no limits for you, and there's nothing holding you back if you're willing to put in the work.
What sort of work is involved if you're using article marketing to bring attention to yourself or your business?
On the internet, your website is your representation of yourself and your business. In order to get people to pay attention to you, you need to get them to pay attention to your website.
That is where article marketing comes in. Here are 4 simple things you can do to create article marketing success, even if you're totally unknown in your niche:
1 - Teach people things related to your niche through your articles.
Each article that you write will be like a lesson--you're telling people how to do things, or you're giving them information that will help them in some way. You do this without making any reference to your business, your website or your services. In the article, you don't try to bring attention to yourself at all--you're just a "provider of much needed information". You don't try to make any sales or convince anyone that you're good at what you do.
Instead, you write an article that teaches the reader how to do something practical related to your niche. Then how does the reader find out about your website then? We'll talk about that next...
2 - Create an effective resource box.
The place where you talk about yourself and link to your website is called the "resource box" or "author bio". This resource box accompanies your article and usually appears below the article. When a person reads your article and finds it helpful, he can look at the resource box to learn more about you and click the link going to your website.
The link in your resource box leading back to your website also helps your search engine ranking.
3 - The thing that will make your articles stand out from the crowd is their quality.
When you submit quality articles consistently over the long term, you can create a positive reputation that reflects well on your business. You can start by being unknown, but by submitting articles that are well-written and helpful, you can become known as an expert in your field.
A quality article has proper grammar and spelling and is logically organized. It takes time to write a quality article, so be sure to invest that time and effort.
4 - Submit articles each month over the long haul.
Submitting a handful of really great articles probably won't make a lasting impact on your website traffic, but submitting articles consistently over time has great power. You send a message when you put together a library of articles on all aspects of your niche--that message is that you're reliable, you're knowledgeable, and people can count on you.
People will start to turn to you when they have questions having to do with your field. They'll respect your advice and look to you for further teaching.
And imagine--all this from submitting articles, even when you started off as an unknown person!
by: Steve Shaw
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Article Marketing Success: Do You Need To Have Credentials To Be Successful With Article Marketing? Anaheim