Article Marketing - What is it? and How Do You Do It?
Article marketing can be used to market your website by generating more traffic
. Which means you make more money online. This article explains the basics of article marketing so you can understand how it fits into the bigger picture.
What is article marketing?
The process works as follows: you write an article on a topic related to your website or for a product you want to sell. Submit it to directories such as EzineArticles.com. You get many people visiting EzineArticles.com on daily basis who will read your article and click a link at the bottom back to your website. This is how you get traffic from directories.
This type of marketing is also good for Search Engine Optimization (SEO). Because it increases backlinks to your site. Google loves backlinks from article directories and ranks you accordingly for your chosen keyword (also known as search term). This means you get rankings and free traffic from Google.
People also want content for their websites and blogs but don't want to write it themselves. So they will go to these directories and use articles like yours on their site or blog. This means you will also get traffic from those sites too.
How do you market your article?
Once you write it, you submit it to article directories such as EzineArticles.com.
You just pick your topic and paste your article in, it's as simple as that. Directories do have their editorial guidelines. But these are quite simple to adhere to once you get used to them.
There are many directories you can use. I would recommend you start with the top 5. These are (in order of traffic rank):
EzineArticles.com
HubPages.com
ArticleBase.com
ArticleSnatch.com
GoArticles.com
This way you learn the editorial guidelines and standards for articles. If you want to use a submission service, I recommend SubmitYourArticle.com. Their software can submit your article to 100s of article directories. You just have to enter your article once.
But i found that submission services don't always submit to all the top directories as mentioned above. These 5 directories will give you a lot of traffic as they are top directories. So i would manually submit your articles to the 5 directories mentioned to start off with. It will take a little longer but it is worth it.
Article Marketing - What is it? and How Do You Do It?