Article Submission - What To Do Before Distributing Your Copies
Article marketing is the process of writing and distributing copies online
. In here, I want to talk about the second part of the process which is submitting the articles to directories. If you don't know it yet, there are simple things that you need to do before you make your articles available in the online arena. These things, no matter how simple they may sound, will surely make a lot of difference in your article marketing campaign. Let's get started: Proofread. Never, never, never distribute your articles without proofreading them. I always tell my clients that if they can or if they have the time, they should proofread their articles more than twice. For better results, I tell these people to sleep on their articles and proofread them in the morning. By doing this, they tend to momentarily forget the things that they're written and the order of words in their articles making them even more effective in spotting errors. Proofreading will not only help in eliminating grammar and spelling errors, it's also a good way to make sure that your articles make sense and that they're pleasurable to read. You only want the best for your audience, right? Prepare a compelling article summary. Most reputable article directories require article summary. You can use this to tell your potential readers the gist of your content. Make it intriguing or thought-provoking. You would want to be able to pique the curiosity of your target audience so you can effectively improve your open rate. Check keyword usage and keyword density. One of the reasons why articles are rejected by directories is because they are "over-optimized". So, before you submit your copies, count the number of times you used your keywords and their spacing. They must be evenly spread out and ideally, they should be at least 50-100 words apart from each other. Length. Different directories have different word requirement but most of them accept articles that contain at least 250 words. This does not include your article summary and resource box. What I suggest is that you make your articles run at least 500 words. That should be enough to explain topics especially those that are very, very specific. Check your resource box. Take all the time that you need when writing your resource box. Keep in mind that this is the gateway to your website. Ensure that it contains all the information that your potential buyers need to know. These include your name, your expertise, your website, what you sell, and your compelling sales pitch. Keep it short but memorable. Also, ensure that all the links are working especially if you're using anchor texts. Ask feedback from neutral third parties. It's good if you can look at your articles through the eyes of other people. Get a couple of individuals to read your articles and get their feedback. Did they find your articles interesting and worth their time? Through this, you'll figure out if your articles need more editing.
Article Submission - What To Do Before Distributing Your Copies
By: Gen Wright
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