Artistic Talent Is A Key Element In Today's Graphic Design Work

Tons of people purchased this famous designer's 'I Love NY' items in the forms of buttons

, t-shirts and bumper stickers. An entire generation can quickly recognize the design he created of a famous singer; the silhouette has a crown of rainbow colored lightning bolts for hair.

And whether they know it or not, record enthusiasts of the 60's probably own at least one piece of his work. Hardly anyone knows his name even though his work is recognized worldwide, but the question is - is this art? The designer would rather not discuss this issue. He'd rather not use the term 'art' ever.

During an interview he said he felt the word "art" ought to be thrown out altogether and that creative expressions should simply be called "work". And when it is a striking, visionary or otherwise out of the ordinary piece, it should be called a "great work". If you think about it, this concept makes sense - if someone accomplishes something we say they did a good job, when the miss what they are aiming for we call it bad.

A major exhibit by this man illuminated the deviations of the 'Picasso of Design.' In the show he utilized red rope to show the attachment of each work to its inspiration.

He posted the process drawings and sketches that proceeded the final work as well. Almost like a maze. Not knowing your exact desired end point, you allow your mind to travel as you search for inspiration.

Each work of art can be so traced to a logical origin of inspiration. The inspiring items hang on the wall facing the final design.

An additional famous piece is hung facing a famous comic strip. He teases classical music's stuffy ideas by showing a famous pianist sneezing.

Our graphic designer claims he has always simply turned to the world around him for resources. He utilized the theme of a notable painting to communicate his message in a poster he made for an Italian typewriter company.

The famous work shows a sad dog posing beside it's master's feet. The master is clearly dead. However, in this re-creation, he features a dog lying next to a red typewriter.

This designer was very instrumental in the launch of a prestigious studio in New York that helped to bring graphic design to a higher, more appreciated, level. He helped to found a magazine for a major city, revolutionizing city magazines across the country. He has also designed an observation deck, restaurant and exhibition that were included in the World Trade Center.

The International AIDS symbol is his design, as well as the corresponding poster; he's even designed the logo for a group of supermarkets. He was always intent on finding out how far he could push boundaries, and says he's always had a wide variety of interests.

The iconic poster mentioned earlier of the rainbow-hair singer has been reprinted in over six million copies. The poster itself is abstract with elaborate colors in the hair that are similar to yet another famous artist.

The designer jokes that people often think he was on drugs when he came up with these visuals. However, he has never said that he took drugs. You can also see his design in a giant playground created specifically for adults, and a normal play area for children.

by: John Chambers

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