Ashraf El Zahed Appointed As Four Seasons Director Of Hotel Marketing Middle East

Ashraf El Zahed has been appointed as the new Director of Hotel Marketing Middle East and Egypt for Four Season Hotels and Resorts.

With 21 years in the Middle Eastern hospitality industry, El Zahed will bring a wealth of knowledge and experience to the role where he will be responsible for marketing initiatives that will encourage travellers to take holidays in the Middle Eastern region and holidays to Egypt in the African continent.

El Zahed, an Egypt native, previously spent four years as the Senior Director of Marketing GCC and he will continue to be based in Doha in Qatar alongside Simon Casson, the Regional Vice President.

David Crowl, Vice President Sales & Marketing EMEA, commented: Four Seasons Hotels and Resorts already has a significant presence in the Middle East with 9 properties. An enhanced corporate push in this region complements our robust developmental pipeline and builds on our long-term commitment to the region and to the development of an integrated Middle East marketing effort.

The new Director of Hotel Marketing worked as the Director of Sales and Marketing at Four Seasons Hotel Amman for two years, as well as taking on the role of Director of Sales at Four Seasons Hotel Cairo at First Residence in Egypt, one of the most luxurious Egypt hotels in the capital city.

Ashraf El Zahed said: Its an exciting role, one that entails new responsibilities in one of the fastest growing markets in the world. It is a testament to the companys long-term vision in the strategic importance of the Middle East to see Four Seasons allocate new corporate resources to support existing hotels and future expansion in the region.

Four Season Hotels and Resorts operates hotels in Riyadh in Saudi Arabia, Beirut in Lebanon, Doha in Qatar, Damascus in Syria, Amman in Jordan, as well as a number of hotels for luxury Egypt holidays in cities including Alexandria, Cairo and the popular diving Red Sea resort, Sharm el Sheikh.

Travellers planning holidays can explore the countrys capital city of Cairo while staying in the Four Seasons at Hotel Cairo at the First Residence or the Four Seasons Hotel Cairo at Nile Plaza as their luxury base.

The hotel group is planning to expand its portfolio in the Middle East and Egypt with new projects including Abu Dhabi at Sowwah Island, Oman at Jebel Sifah, Bahrain at Bahrain Bay and Doha at the Pearl, Qatar.

by: Ali Hassan

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