When you going to fulfill the want it is important to know whether there is an existence
of want and if there is one, whether you product or service offering can satisfy the want. To understand whether a client or customer need even before you launch a product in the market is that you conduct a systematic market survey of the individual where you are going to market the product. That will give understanding of the product you are going to market in a group, or even bring suggestions to tailor the product or innovate to the product to the market needs.
One of the most important aspects you will have to work on while doing a survey to market your products or marketing the products and service offerings is to ask the right questions to your prospective customers or clients to elicit informative answers that can feed your purpose to engage in ROI marketing. Most marketers end up asking personal questions in the opening of the survey or open of sales talk with customers which inhibits from knowing about your product even before you are going to ask serious questions to elicit interest in your product which you want to market or sell. A best way to get the individual to warrant and answer for a personal question would be to ask questions in the end whether you are asking them verbally or allowing them to volunteer by tick marking broad range. For example, when we want to know about family income, the best course would be give a broad range instead of taking exact figures. It hold similar for age and other family statistics.
But a same cannot hold when you are asking a question about frequency of purchase of a consumable item. You can give them a chance to give an exact figure, and if they are not ready to come openly with if they personal care products, you can suggest a short range to help them answer the question. You can be prompt them to warrant more specific answers for the cost they are willing to pay for a product or offering which factors heavily into purchase decisions. The more specific these answers are they more easier for you to plan a product or in case if you out to sell you can motivate them on the benefits and ask them to extend their budget and work out a scheme that could work is bring a customer.
One of the key to marketing is to develop an unsatiating ability to ask questions motivating customers and not provoking them. You questions should be relevant to their wants and your answers should convince them that your product can satisfy their want. One of the basic questions is to understand if there is need for the client to engage him to think about your product. The more question you prepare the more the confidence you will develop to market your product.