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Attract Engage and Retain Customers using Expert Articles

When developing expertise, be sure your focus is on developing materials that will

engage potential clients and customers not other experts in your field. Often times business owners get caught up writing articles that would interest others in their field but don't necessarily help the common consumer to make a decision on whose product or service to purchase. Engaging potential consumers with information they are looking for will no doubt contribute to developing your reputation as an expert, and in turn increase your business.

Attract Engage and Retain Customers using Expert Articles

By: Scott Edson
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