Australia Goes Green With Web Conferencing For High Profile Events

For some time, Australian government at all levels have been stimulating the discussion

on green initiatives to promote the lowering of national carbon emission levels, and thus keeping the country green. It awards various benefits in the form of reduced taxes for companies that successfully lower their annual carbon content. It has set its eyes on lowering the national emission levels by 5-25 per cent by the year 2020 and is, thus, promoting a number of 'green collar' projects, including clean energy and online web collaboration, which will bring down the burden on the environment.

In recent times, virtual meeting has emerged as a feasible option for companies that want to shoulder their Corporate Social Responsibility (CSR) by adopting green technologies. Such solutions provide companies with the perfect avenue to eliminate business travel, which accounts for a large portion of their carbon emissions. With no CO2 emissions associated with airline and taxi travel as well as lower energy consumption throughout the trip, the companies can easily bring down their emissions by a large margin. Apart from contributing towards a greener environment, these companies enjoy cost benefits that will help them improve the bottom line as well. Thus, web conference solutions deliver dual benefits to companies that use them for remote virtual communications.

Considering the emphasis on a greener environment, companies themselves are starting projects that will help them make the world a greener place. For example, Arkadin Australia, which is known for class-leading products like Arkadin Oneplace and Arkadin Anytime, has begun the Arkadin Travel Less campaign, wherein it provides its clients the opportunity to help save the environment. Under this initiative, the company is required to use online meetings solution for its daily communication needs for just one day and see the reduction in carbon emissions. Moreover, it can get a glimpse of the amount of money it can save by this option; all the proceeds of this initiative will be forwarded to the World Wildlife Federation (WWF), Arkadin's partner in this campaign. Such pro-environment projects will not only help make the world greener but also enable the users to realise the kind of money they can save.

With advancements in technologies, companies can even use the unique 'green meters' that can be integrated in a virtual web conferencing suite. These green meters are essentially pods or widgets that track the reduction of a company's carbon footprint based on its IP address. With this innovative tool, organisations can remain updated with the level of savings it can make in terms of money and carbon emissions by adopting a high end virtual event solution.

by: Yank Dines

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