Avoid These 3 Things When Emailing Your List

With an opt-in list, it is not a matter of just sending your leads your daily or weekly emails or newsletters

. There is much more to it. Getting people on your list is great but you also must avoid subscribers from wanting to get off from your list.

And to top it off, you want to avoid doing anything that is against the law or against regulations set by your Internet service providers (ISP). There are now many laws and rules that help protect the privacy of internet users from spamming and unwanted mails. Because email has low cost, many companies are flooding peoples emails with all types of advertising emails.

The beauty of an opt-in list is that you avoid this annoyance because people subscribe to your list and have consented to being on the list. Even though these people have made the choice to be on you list, make sure you give them the option to unsubscribed if they choose to.

You must keep your list clean and manageable. Make sure you have the right tools in place to manage this.

The best way to stay out of trouble is to do good business and abide by the laws. Make sure you build and keep a good reputation as a legitimate businessman with a legitimate site.

Here are three things you must avoid when emailing your list.

1) Check out your unsuccessful sends. E-mails that bounce back (or undelivered) are messages that were unsuccessfully received by the targeted prospect.

They could have happened because the server was busy, the recipients inbox was full at that time at that time or because it was an invalid email address.

Manage your list by erasing an email addresses that are bad. You should also spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. If someone on your list wants to unsubscribed, make sure you allow them to. If you dont and you keep sending them e-mails, you are now sending them spam mail.

When you get the reputation as a spammer, you and your business will get into a lot of trouble. You may end up being blacklisted by many ISPs. You will lose current and future subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. Because you really dont know the age of the recipient, you must be cautious of what type of content you send out. Issues that are controversial should also be avoided. Be consistent with the original content of your site and business.

Keep note of these tips so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

To YOUR Success

Rodney

by: Rodney Gainous, Jr.

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