Barry Hertz has extensive experience in solving business problems by applying technology and process re-engineering
. My goal is to understand the Matrix and find a way to build a seamless transition from accomplishment to people communications.
Barry Hertz has built his expertise as a knowledgeable and experienced Social Media Markting strategist, consultant and In-House SEO in combination with his skills in Social Media Marketing and R & D. Highly successful and respected within the Social Media Markting communities, Bary Hertz monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at XYZ brands and implement and manage social media programs.
The advent of the Internet opened up a great opportunity in front of the marketers. The Internet has been widely accepted by the users as a great medium of marketing. The concept of E-commerce website came with this. The number of website started to increase at great pace. With the Internet came the concept of search engine. People started to think about how they could rank their website in the search engine result pages of major search engines such as Google.
Barry Hertz got the opportunity to explore the non-conventional ways of marketing when he was appointed as the director of social media in a reputed company. Here he has explored all the angles as to how social media can be used as an effective medium of marketing. Apart from its value in search engine optimization it can also be used as an effective medium of direct marketing.