It was perhaps from the very beginning of his career Barry Hertz set his goal as a successful marketer
. He has got an instinctive inclination towards the marketing industry. However he has never been in the direct marketing. He is rather interested in exploring the unconventional ways of marketing. He has done that quite successfully in recent years.
The advent of the Internet opened up a great opportunity in front of the marketers. The Internet has been widely accepted by the users as a great medium of marketing. The concept of E-commerce website came with this. The number of website started to increase at great pace. With the Internet came the concept of search engine. People started to think about how they could rank their website in the search engine result pages of major search engines such as Google.
The concept of search engine optimization, website traffic growth came along. This is exactly the job Barry Hertz was vested with in his stint as the director of sales and marketing in a reputed company. Here he was responsible for brand development, website traffic growth, website UI and developing brand strategy and statistics system. He was also responsible for advising business on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Generated new development deals for a real estate management company that focuses on multi-family residential projects, including Landscape analysis.
Barry Hertz got the opportunity to explore the non-conventional ways of marketing when he was appointed as the director of social media in a reputed company. Here he has explored all the angles as to how social media can be used as an effective medium of marketing. Apart from its value in search engine optimization it can also be used as an effective medium of direct marketing. Popular social media sites like twitter and face book has provided us with a great opportunity to interact with a lot of people. Barry Hertz has devised a strategy to effectively use this medium as a medium of business and marketing. He has been very successful as a social media marketer. He has perhaps made the best use of social media as a medium of marketing.