Your aim is to get more traffic to the site and thereby improve your business
. To set off on this target there are some things we need to address. In order to get good rankings for your website, you need to make sure that your site is easy to navigate and the content easy to read. Ranking is important but it is not necessary for you to be the first. When you get somewhere on rankings you will start getting visitors. Out of these visitors some will have something to do with your site. They will buy something, make a down load or get a service. This is your end product. All the previous ones are just complementary but this is your goal. Once this happens, you have achieved your goal.
Once you have got some traffic, you need to optimize things to get more traffic. This is what Search Engine Optimization is all about. For search engines to find your site and index it your site has to be streamlined. In the first place is your domain name; make it short. A name with two words is the best. The layout of the site has to be perfect. The pages should be linked properly. Then it is easier for the search engines to find your content. It is useless having good content if it is not organized properly.
Structure of the directories is another important thing in your site. A flat directory structure is that, all other pages are accessed from the home page. The opposite of that is a deep directory. There, only a few pages are accessible from the main page while all others are accessed deep down. Both these are not good for SEO. Be in between.