Basics Of Search Engine Optimization
Basics Of Search Engine Optimization
Basics Of Search Engine Optimization
Today, even the smallest companies are using the Internet as a primary tool to build a customer base, to remain in contact with theexisting customers and for advertising as well. Designing an online business site is cheap and effective,because theInternet provides instant information for millions of users worldwide.
Therefore any developer's site or any webmaster should have knowledges about search engine optimizationbecuase this is the best solution to have massive traffic for long term.A sitewith no visitors is dead,does not use anything, so the challenge for youisto attract more web traffic on the site. So your site must be "found" when users write keywords in search engines like Google, Yahoo, MSNand others.
Once a keyword that relates to your product or service to you is placed in a search engine, a direct link to your site must appear among the top places in the list of results.Must apply search engine optimization techniques to attract more web traffic, and to get more clicks, whichwill allows you to make money online...
Here is some information about how you can geta top placein search listings and how you can use SEO techniques to have maximiumbenefits :
1. Use Your Domain
If you already have a domain name,use it and don't buy another one.If youneed a domain,click here.It willtake some time before your sitewill appear inthe search enginelistings so it is betterdo not switch your domain name with a new one.
2. You must know the targeted visitors and their purpose.
If you are in manufacturing industry and a user enters in the search enginea word which refers to your product, you immediately have in front the targeted visitor.Once the engine shows the link to your site, the work is done and if the content is good the visitor will be "captured" to your page;he will not leave your sitewithout trying the product or service that you promote, or at least willleave some information in order to contact you in the future... When you hit a certain targeted market, try to learn about their interests, location and age to have an idea of what you can offer.
3. Find appropriate keywords.
You need to be creative, persistent and flexible when searching words or phrases to use for optimization.Google and Yahoo offer some internet marketing keywords tool and information about how youmust enter the most popular keywords.Do not rely on a single keyword;you can vary the words and phrases for each page.
4. Consider the targeted market when designing your site.
The site design will include site's theme but youhave to pay attention at less important details,such as color,style and font size. The site maust be easy to use andcontains useful articles, tips and instructions, links on other sites fron the same branch. It is a good thingthat visitors have the option tos end connection or article to a friend becausethat it will bring more users and will increase customers base.
5. Focus on the site's content.
Update regularly thecontentof your site;earliest usersmust find something new,while surfing the site again.The content must be short and precise. Don't write articleswith more than 5-600 words because youmay losethe interestof thereaders, even the most ofthem don't read the whole article,only scans it.
Finally, spread the word about your site and use basic techniques to optimize it and the results will not late to appear.
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