Be Produced From The Leading Chinese Home Appliance Trend To Be Starting To Prove

China Home Appliances Dong-Sheng Xu, Secretary General has pointed out that in 2009

China's output of more than 700 billion appliance industry, meet the world's largest. In January 2010 the global consumption 2009-2010 released

Electronic 50, the finalists of the TCL and other Chinese brands for less than 1 / 6. The great value of home appliances in China and China's lack of world-class brands in stark contrast, highlights the "China is a manufacturing country and not the brand power" status.

Lack of core technology, China has relied on a large scale and low-cost comparative advantage to become the world's largest manufacturing base. State Council Development Research Center of Market Economy Research Institute Renxing Zhou said: "Objectively speaking, our country in the world division of labor in industry or in low-end value chain, with a smile curve, we are still in the low smile curve side link. more and more rely on human capital investment. "notably China

TV Industry, most manufacturers rely on cost advantages to achieve modest profits, lack of core R & D, making people's lives, with the main trend of TV products and technologies have been controlled by Japanese and Korean enterprises, and China most of the products are based on imitation of foreign giants technology or by way of seeking cooperation to capture market space.

Now, into the technology and features of the flat rate for the age, size and cost of longer run-off the global market Chinese companies the most effective weapon, the current global TV industry, competition has been more based on brand and technology on, the value of supply to meet consumer demand, competition. Brand competition has become the focus of international competition, a few days ago, TCL X10 series with self-developed ultra-thin

LED LCD TV honored "2010CES global annual quality flat-panel TV" awards, TCL and other short-listed eight global consumer electronics brand in China 50, it all quietly opened the 2010 World brand prelude to war.

"Brand, to create global brands, enhance our country's future international competitiveness of developing essential part." Ren Xingzhou director said. Its third shift of world manufacturing center, the upgrading and transformation of China's manufacturing industry is inevitable, the Chinese home appliance industry, "short board" have to face. The next decade will be China's home appliance industry, the most critical years of development. Chinese home appliance industry in how to respond?

Recently baked ten wind appliance 2010 may bring for China's home appliance industry, some enlightenment. Ten wind direction from the appliance can be summed up three main trends.

First Internet appliance into future trends. January 13, 2010, the State Council decided to accelerate triple play. This means that so long as using a machine, you can either phone call, watching TV has Internet access. At present, the scale of China's Internet users reached 360 million; According to the China Electronic Chamber of Commerce survey found that consumers expected the crowd to buy flat-panel TVs, 30% of consumers value TV Internet access.

Internet TV Has become a trend. Share market, according to the National Grid report shows the first three quarters, by 2009 three quarters of the field of consumer electronics online shopping

Sell Surge 214%; the next three years, the size of the domestic home power sources to purchase more than 100 billion yuan. The data from the technical and channel for the TCL and other Chinese household electrical appliance enterprises pointed out the direction.

Followed by home appliances Service Into the core competitiveness. China Consumer Association, said the Secretary-General Wu Gaohan, all the brand is a consumer with their own real money, voluntarily to build out. Services to consumers, to meet consumer demand to create a real brand. To frequency appliances for example, the consumer environment, according to Cohen 2009 surveys, about 34% of consumers willing to buy environmentally friendly products and 44% of consumers said they buy

Environmental protection Products used does not change with the economic downturn. With its energy saving appliances frequency, smart and so many outstanding performance and won many consumers. According to the PRC, the data show that 1 in July 2009, domestic inverter air conditioner sales reached 106.5612 million, an increase of 107.94%. Frequency refrigerator sales in 2009 reached 100 million units.

Localization

third body shaping international competition.

by:wowo

POST COMMENT

Talk Home Appliances Online Direct Marketing (consumer) Differential Counters For Clinical Laboratories Shopping In Queenstown, A Shopaholics Dream The First Month Home Appliance Chain Stores Will Not Carry A "war Jie Mi Giant Home Appliance Chain Enterprises And Negotiation Around The Home Appliances, "radiation Comments: Domestic Tv Should Be "home Appliances To The Countryside," The Long Big Chains Strive Millions Of Generous Rewards To Home Appliances Brand, "isao" Chengdu: Digital Shopping Tomorrow To Buy Home Appliances Rose Road Materials Too! Harbin Waste Electrical And Electronic Products Annually About 7,000 Tons After The Relevant Home Appliance Chain Stores In The End Where To Go? Five Star Set Up A "home Appliances To The Countryside," Working Group In The First Case Of Home Appliances 30 "cold": The Face Of Adversity And Development