The First Month Home Appliance Chain Stores Will Not Carry A "war
Has not been Home appliance chain Importance of the first month the market
, are now starting to the front, as from the business transformation
Marketing Idea of "pioneer." During the Spring Festival holiday this year, the city major home appliance chain enterprises "with the market" and increase
Promotions Resources, increase marketing efforts to launch a number of price cuts is the same as "51", "11" 2
Golden Week Promotions. Will create and play the Spring Festival holiday, "51", "11" Golden Week was no clear winner
Sell Peak, has been a business dream. Especially in the home appliance chain
Competition Increasingly fierce, industry profits against the background of declining sales hot spots "strong stimulus" has become large businesses seek to undefeated "killer." It is understood that seven days before the first month, the city appliances
Marketplace Sales improved compared to last year nearly doubled, digital home appliances category, becoming the largest consumer electronics market this year, highlights of the first month.
First month full incremental market In fact, two weeks before the first month of vacation for seven days, the city on all major home appliance giant market for the Spring Festival launched a comprehensive marketing campaign.
Suning Appliances is made early, "the home appliance goods sold that year," the new concept, lead to the city appliance store, "stocking up war." It is understood that for the special needs of the Spring Festival market consumer appliances, Suning Appliance, "stocking large collection of" mobilization of 5 billion yuan sources, aiming at the comprehensive coverage market. In order to attract consumer attention, Suning week before the Spring Festival on a number of special appliances thrown. "In the seven-day holiday period, Suning stores sales rose last year, all have varying degrees of growth." GONG, general manager of Tianjin Suning Appliance says, "usually within seven days of every weekend, with comparable sales, which is expected to start less of. "
States United States Electric General Manager Wang Jiasen holiday for the first month sales achieved the same excitement. He said, "the traditional way of thinking, during the first month to buy small appliances, so in the past neglect. But not this year as the first month first, the second national U.S. comparable sales and a few days before the Spring Festival, especially after the second year, consumers to buy digital products increased significantly. As Gome prepared, seven days than the plan to raise total sales nearly doubled. "
In addition, the large and medium, Wing-lok, a supplier of sales during this period to upgrade to varying degrees. It is worth mentioning that the major appliance stores were increased during the first month
Advertisement Delivery, Suning, Gome more intensive, this rarely seen in previous years.
First month war reflecting the competitive environment of business
Household appliances market during the first month
hot scenes, from the city consumer consumption patterns, spending power changes, the household appliance market perspective is also intense competition. "Appliance stores all over the emergence of new upsurge in the last year, almost doubled the total store, but only 10% of the overall market, incremental, which means a single chain store sales have declined." Wangjia Sen said, "In the last year based on on the number of city home appliances chain stores will be doubled this year, if it is in accordance with the annual growth rate of 10% projected decline will continue, so a month for a year in sales of home appliance chain of the annual task of utmost important, it is the first month the market had to do Business War. "
Paradise head that, in the appliance store products, marketing background in both the convergence of reality, the only way to stimulate consumption to create more hot spots. Chinese New Year holiday as a whole is one of three holiday, and "51", "11" has the same weather, geography, differing only in people, so this is a business momentum is rational.
"Golden weeks each time, stores will have 10 days of sales downturn, this year's Spring Festival to the early, in February sales off-season time would be extended, its full potential to advance in February the market and increase market share , for any business are the same terms. "GONG told reporters," Not only the major chain retail outlets for the same consideration, upstream of all appliances
Brand Too. Since March will mark the peak of new product promotion, with Spring clean-up inventory to prepare for future battles of great significance, so in the first month for the chain channel behavior during the rally, the manufacturers also provide a positive match, the intensity is the same as '51' '11' Golden Week. "
Digital products into the biggest bright spot
"In fact, the supermarkets have put forward the concept of home appliances stocking mainly directed at the digital home appliance products to the class." GONG explained, "to digital, IT, communications 3C products represented in the traditional distribution channels account for household appliances than increasing. before
Digital Camera , Camera, MP3
, MP4 these fashionable home appliance chain selling home appliances accounted for less than 20%, while sales of these products last year, accounting for nearly 40% market share during the first month and more than 40%, which shows on New Year's unique appliance sales market, and the other On the one hand proves the digital home appliance chain sales channel is becoming a new force.
by:himfr
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