Beat Top Marketers Today in These 4 Key Points

Author: Steven Magill

Author: Steven Magill

There are certain traits and characteristics a person should have in order to compete in a marketing position. These conditions enable one to be able to beat top marketers in any field and category. By being aware of such qualities and trying to practice them when possible, one should be able to easily achieve any marketing goals and objectives set:- Know your product. Awareness of how your product works and how it stands against its competition is a distinct advantage. The price difference between your product and competitors is not a key selling point but being able to let your customer know the value and benefits of your products may set your product in a different light from others. You market your product not because it is the cheapest of them all, but for its price, it has more to offer whether that be in the quality of the design, the longevity of its potential usage, or even in the design itself.- Know the market conditions. This is important as you may be selling a product that is not necessarily needed or wanted at the moment. Some products may be deemed unnecessary at that time and setting so the objective is to make your customer think otherwise. Think of how funeral plots are sold. They may be seen unnecessary since one is not yet dead and yet there is a market for them. These plots are sold as investments and a sense of security for your family so they don't have to worry where to bury you once that day comes. The ability to treat something that may be morbid to some, as an investment and one less thing to worry about for a consumer is a great marketing strategy.- More than the ability to sell has the ability to listen. When making a marketing call, you should have the ability to listen to your customer on his or her needs and wants. One may be able to pick up on a comment that may show inkling about the customer. It is like how players spot a "tell" about their opponents. Especially when selling products, one should ask questions to the consumer which shows his or her preference to things.- Have a strategy. Always set your goals and objectives before making a marketing call. There are times when you can hard sell a product, and there are times when you soft sell them. Selling cars for example, one should know when to approach the customer and when to hold back. Let the customer see visually what is nice about the car and then answer any queries about the car when asked.
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