Becoming An Effective Telemarketer
Telemarketing is still a relatively new form of marketing
. It was not long ago that the main form advertising was performed through the mail.
However, today telemarketing is considered to be one of the most efficient and effective methods of informing potential customers about a product and making a sale. At least, this is the case as long as the telemarketer carries out his or her job correctly.
This is becoming increasingly challenging as potential customers are being bombarded with more and more information about an increasing number of products and services. In the past, companies only had to compete with other companies who were similar to them.
However, today companies have to compete with those companies and every other business who is marketing. Telemarketing is one of the most effective ways to cut through the other marketing strategies to reach a customer.
The success of marketing in this manner depends completely on the tone of your voice and the words that you say. It also depends on your ability to find good leads.
The first thing you need to consider is the pre-call. Before you call, you know that you will only have a few seconds to make a good impression.
You know that making a good impression is critical to the success of the call. As a result, you need to prepare for thousands of different situations before you call.
You will need to plan what you say and be willing to adjust what you say in an instant to gain the trust of the caller. Gaining their trust is the first step on the road to making a sale.
In order to gain their trust, you must always be courteous, friendly and professional. If you drop one of these elements for a second, you will lose the call.
Another critical element of gaining the trust of the people you call is to be sincere. The potential customer on the other side of the phone does not want to fall victim to a scam, and therefore will be cautious.
If they ever feel that you are being insincere, they will mistake you for a scam and they will hang up. Whether you believe it or not, people can tell from the tone of your voice and your wording whether or not you are being sincere.
They do not have to see your face in order to know whether you are being honest with them or not. In fact, it may be easier to tell when someone is being insincere when all of the body gestures are not there to distract.
Another good tip is to keep your work area clean and tidy. If there are things all over the place it will be easy to get distracted.
If you get distracted while on the phone, the potential customer will know you are distracted or disinterested and you will lose the trust that you have gained with them. You do not want to take this risk.
Another thing that can help you is to dress and act like a sales professional. Those you are selling to, will never see you, but acting and dressing like a sales professional will help you play the role.
Putting on a smile can also help even out the tone of your voice. It will make you sound friendlier, even though they cannot see the smile.
Sometimes you may not realize that you have dropped the smile while you are calling. If you discover that this occurs frequently, put a mirror in your cubicle to remind you to smile.
Some telemarketers decide to warm-up with the first few calls at the beginning of the day. This is a mistake because those could be potential customers that you will not be really trying on when you call.
By warming up on real customers you also run the risk of falling into the warm up mind set for every call you make. Instead, warm up with a co-worker or in your head.
At the beginning of each day it is also very important to set goals. Most telemarketers have yearly goals set for them by their company.
In order to meet these goals, it is vitally important that telemarketers set daily goals as well. It is much easier to see progress when you are constantly checking up on yourself and keeping records of your achievements.
In addition to setting goals, write them down. Goals are useless unless you actually make a commitment to achieve them.
by: Terry Daniels
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