Before You Buy A Chiropractic Landing Page, Read This

Most conventional chiropractor websites are lacking this crucial component

, hence the reason why doctors aren't getting new patient calls like they want.

Traffic is vital for any website or chiropractic marketing campaign but conversion is where the magic happens. Getting a visitor to take action once they're on your page is the primary objective in the end. You could be getting hundreds of people each day to your site, but if they don't do anything once there, it really doesn't matter. This is where a chiropractic landing page comes in.

One of the major mistakes 95% of chiropractors make is that they don't have a strong offer or call to action. Just having a newsletter sign-up form on the site won't get you to capture very many leads. Since the average person only remains on a site for a few seconds, it's imperative to show them an offer that they cannot miss.

Provide the potential new patient an offer they cannot refuse in order to acquire their email address. You might have a free report to give away on "The 5 Secrets You Must Know Before Ever Choosing a Chiropractor." You may also enter them into a contest to win a free massage as an extra enticement. Check with your state licensing board first to see what you can and can't offer for free.

The bottom line is that your email list is the life-blood of your online business and chiropractic marketing. Most chiropractors are not even building an email list of potential new patients effectively. This is a big problem as 99% of the people will not just come to see you after they visit your website once!

So, to recap, have an opt-in form on your site that someone cannot miss. Offer them a report or incentive in exchange for their contact info. It's also a good idea to have a video that immediately starts-up and plays when a visitor comes to the page. Why? It's strictly an attention grabber AND you can tell the person what to do in the video.

Chiropractic landing pages should be fairly simple, having a headline, video, and an email opt-in form. Too many websites out there have a bunch of clutter which only confuses potential new patients. The less choices the better and the more likely they'll take the action you seek.

Doing these things I've suggested here will make your chiropractic landing page bullet-proof and allow you to capture more leads and convert them into new patients in your office.

by: alfredcraig

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