Beginners Guide To Google Analytics

Online business has seen tremendous growth in past few years

. People are adapting various measures to improve traffic of their website and blogs. Google Analytics is basically a tool offered by Google which is used to track and analyze your website traffic. Unfortunately, many business owners have no clue about it, despite the fact that its extremely easy to use and improve the web traffic. Moreover it is a no cost tool. You can easily add Google Analytics to your website by adding a small snippet of code provided directly before the closing tag of each page. You can also add Google Analytics if you own a CMS like WordPress. In WordPress plugins are available which can do the trick for you, otherwise you have to sit with your web designer to manually add the code.

The Advantages of using Google analytics:

Analysis:

Basically Google Analytics collects data continuously and reports are updated every 24 hours. It monitors your websites traffic to understand where they came from, where they went to, how long they stayed in your site, what were they looking for etc. To improve your website traffic its important to know about your visitors, Google analytics gives good insights to the behaviour of people visiting your site and helps you serve them better.

Social Media:

Google Analytics can help you analyse your social media campaign. Google Analytic tools help you in tracking your social media progress. You can easily analyse the response of a social media post, how much traffic it generated. You can even analyse the engagement of people in your social site.

Conversion Rate

You can also monitor your conversion rate with the help of Google Analytics. You can easly see how many visitors stayed on your website, who bought stuffs from your site etc. It helps you in studying your advertisement campaigns, which one worked and which one didnt etc. You can use this information to increase your sales and revenue.

Advertising

Without having a conversion and click tracking tool there is no genuine technique of noticing if your advertisement is a success. This tool tracks your advertisement campaigns and gives you an insight of how your ad campaigns are doing, how many click its generating, how many people are buying products because of it. It gives you a true picture of how high your bounce rate or uninterested click is.

by: harkesh

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