Beijing Tap The Domestic Market, Brand Positioning Difference Analysis - Hardware, Faucet, Brand -

1, the overall situation Many domestic manufacturers tap root According to The strength

of its business development strategy and different, their orientation can be divided into three categories: quality-seeking, general consumer, followers.

1, quality-seeking Great concern that the quality of the products of the enterprise's own products, design put more in the market, producing high-quality brand, Ya Ding is representative of these brands. According to Beijing Pin Sale market research development, Ya Ding tap their products quality control in the degree of attention was significantly higher than other brands, and has its own design concept and a sound design network series. The taps market Winner of the 2007 IF Design Award in Germany, China Product Innovation Award in 2006, Ya Ding also won the title of most innovative companies. Product quality, the Ya-ting high-quality products using the most brass, and Italy, Shui Ling, Germany, Prussia and other top spool, the Swiss original Niupo foaming device, the quality warranty period of up to 10 years.

High quality also determines the location of its choice of relatively few distribution channels, the Beijing court Ya Ding Meikailong and other distribution channels only a few high-end building materials market only. Ya-ting product prices than other brands to the high country, the basin leading basic products of the leading prices remain at between 700 to 1,200 yuan.

2, general consumer Represented by nine livestock brand tap more of its products for consumers, so the price is relatively low. Beijing market JOMOO basin faucet product prices remaining at around 300 yuan, and even the price of some of the leading basin below 200 yuan, while some of the leading brand of high-end product prices basin about 600 to 800 of rooms.

From brand awareness perspective, the nine, animal husbandry advertising coverage for the greater convenience of the consumers in nine livestock brand recognition. In addition, these companies also have a certain quality assurance, while combined with its price advantage in the market with strong competitiveness.

3, followers The largest such enterprises in the market, represented by Arrow. In the course of our investigations the development of the prices of these companies located in the high-end products in tap low-cost products, leading to Wrigley for example, most of its basin faucet price between 600 to 900 yuan, less than the pursuit of quality in front of are animal husbandry, but also higher than the 9 to ordinary consumer-oriented enterprises.

Distribution channels from the point of view, such enterprises are often more sales channels, outlets, distributors, supermarket fliers store their optional channels. Also, because of its Distribution Issues wide range of consumers can contact the strong brand awareness and consumer acceptability is relatively high.

Second, the conclusion Beijing taps Based on our market research, although some companies have their own resources according to set clear development of the enterprise development, but Beijing tap the market as a whole is still in the majority of followers of the brand stage. Such companies rely on brand recognition and a certain degree of diversification of sales channels to increase consumer awareness and accessibility. While this capacity is also an important manifestation of corporate competitiveness is one, but the advantage compared to production cost advantages and economies of scale under the terms of this approach is more easily copied and relatively weak core competitiveness of enterprises.

Therefore, these followers should be according to their own advantages and disadvantages of business to focus resources to strengthen this advantage and thus formed the core competitiveness of enterprises in order to obtain long-term business momentum.

by: gaga

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