Benchmarking Applied To Face The Financial Tsunami Appliances Up Until "winter"

Under winter, how safely? Face of the financial tsunami

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TCL Announced last week that no more than 1 billion yuan to be issued short-term financing bonds, used to supplement the normal operation of the Group and members of the corporate liquidity requirements; while the United States to take "walking on two legs", in developed regions take the high road, while the three 4 market penetration; and

Glanz The "winter operation" once again laid "price butcher's knife", announced its flat-panel cooker straight down 40%, and electrical line of products to the rural life.

Whether cash is king, or snatch the rural market, or the first "dormant" and then waited for opportunities to break out, home appliances manufacturers want to "winter" in the contrarian growth, if not unique "winter operation" of converting .

TV Industry benchmarking: TCL "sense of crisis" and "cash is king," both

"The winter months can certainly not the end." Back in a few months ago, TCL Group, Li Dongsheng head of such a determination, in Li Dongsheng view, the economic cycle in the winter to be calculated in years, at least two or three years. "We will do accumulate, ready for the winter."

In fact, four years ahead of the internationalization process has been a lesson to the TCL, as cash flow is drying up, TCL Communication and TCL Multimedia verge of collapse, but the most experienced difficult times in 2005,2006, and today TCL sense of crisis and the "cash is king" concept is firmly entrenched.

Face of domestic Flat Panel TV Increasingly competitive situation, in April this year, TCL LCD module project officially broke ground in Huizhou. As costly as LCD modules funds undoubtedly a key factor in the smooth production until October of this year, TCL Group's 1.39 billion private placement program was overwhelmingly approved, the LCD module construction officially entered the sprint stages.

22 12 , TCL's first official off the assembly line LCD module, at the same time, LCD module machine integration project broke ground on that date, in accordance with the planning of the integration projects in 2009 two machine production later, TCL Group will achieve an initial annual capacity of 3 million LCD TV sets and 200 million LCD machine semi-finished components. From the set projects, to finance, to put into production, expanding production capacity, since after the early losses, TCL is contrarian interpretation of the survival of "winter operation."

Masters say: Li Dongsheng (TCL Group, Chairman of the Board): At present the company's total business strategy will not impact the global economic crisis changed the face of market difficulties, TCL will pursue a more effective management efficiency and cost control to ensure that operating results have been more good.

Air conditioning Industry benchmarking: Beauty Adhere to the "walking on two legs"

The financial crisis, the Chinese air conditioning industry has also ushered in the most serious difficulties in recent years, on the one hand, raw material costs in the first half of the chase, the second half but there has suddenly turned a lot of air conditioner manufacturers to bring high inventory cost pressures; the other hand, overall sales of air conditioning is not busy this year, resulting in a lot of excess capacity air-conditioning manufacturers. Faced with this dilemma, in addition to a "winter clothing", the Gree, Midea and other major air-conditioning giants have their own self breakout moves. Among them, the U.S. choice is to take "walking on two legs," adhere to high-end line in the developed regions, while the third and fourth grade market penetration.

In 12 markets this year, early in September, the U.S. held 24 field synchronization of large New Product Promotion, launched the C, W, N, E, M (five hang + two Guiji) a full range of 180 sine Wave DC inverter air conditioner, in the dawn of 2009, the U.S. launched air-conditioning of DC inverter air conditioner price war, down from 100 yuan to 1,000 yuan range, aimed at changing the DC inverter air conditioner market prior to the embarrassing situation of which gave rise to popular sports.

Into 34 markets in the process, select beauty shop building as a secondary market to add, take the works and services line, according to the relevant data, in recent years, the U.S. in the 34 market, income growth was higher than 12 markets, which is the US's adherence to the "walk on two legs," one of the reasons.

Benchmarking Applied To Face The Financial Tsunami Appliances Up Until "winter"

By: echo

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