Bespoke Suits New Zealand To Australia
How to find bespoke suits or even those made in your country of origin
. Being loyal to your home grown industry is good for cash flow, but caution against becoming insular from offerings of trading partners.
Countries like Australia are not renowned for their tailoring prowess, but excel in business management, mediation, sport science and innovation. Taking traditional industries from Europe and applying holistic philosophies, technology, marketing, continuous improvement and above all sustainability, both front end and back end. Ensuring training and education is provided to supply industry with well qualified personnel, at the front end and applying continuous improvement strategies and market research at the back end for sustainability. These are just some of the areas that Australia exceeds in.
The high cost of labour in Australia rules out most rag trade e activities so they simply import from England, Italy and China.
A great New Zealand Brand: As one of the most isolated western civilisations in the world, with a human population of only three million, its a fusion of many different cultures. Their work ethic? well you have to visit their Island to fully understand.
They have produced some great acts, like Crowded House, Dragon, plus film directors and of course the greatest Rugby Union team in the world. On the quiet side there is a passive equation contradicting a warrior culture. Rembrandt the suit maker to New Zealand, a well run business with tailors at the helm.
Some suiting still made on the island of the long white cloud, but mostly produced to exacting specifications in China. This is not a reflection of poor quality, Rembrandt write the specs and source all lining and accessories, more over it makes good economic sense to manufacture OS. They have substantial markets to supply, including Australian Giant David Jones, so maintaining a particular price point and profiting at the same time, naturally. The motivation here is not to increase profit at the customers expense, its simply to continue doing business. And if that means going to China then well and good.
The Island is basically divided up into a series of communities, and we pay particular attention the word community, because its central to bespoke, which thrives in these kinds of environments, through word of mouth and good reputation, or networking is used to drive traffic to the doors of community craftsman. Thinking about Savile Row, its similar to a community amidst a larger community and its through networking and word of mouth that draws in potential customers.
When it comes to suiting and general rag trade they import products styles and ideas from their long time partners England and Italy. Now antipodeans are taking the best on offer and creating their very own.
The bottom line is supplying your customers demands and not dictating to them, remembering maintaining customer loyalty is a constant task. Rembrandt have adhered to this. They crossed the Tasman Sea has most NZ acts must do to achieve higher status on an international arena. Their first step out is Australia, a good launching pad to England and Europe.
However Savile Row London is still the undisputed capital of sartorial trade. Testimony to this; In 1920 Japanese Prince decide to adopt the western style of clothing.
To conclude: The Rembrandt suit is well constructed and serves well the man searching for a quality suit that will endure the rigours of every day uses. My only criticism is why not introduce a slightly higher grade of silk tie befitting their suits, sure, accessories is not the core business, but never underestimate the profit of cross selling, and on this point why not introduce some cufflinks or even a range of wallets.
by: patrick
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