Best Career Option In Mass Communication

Gone are the days when most students went for medical and engineering courses

. Now-a-days, It has become one of the concrete career options among the youth. Without any doubt, journalism has been playing a crucial role in keeping the right face of the society in front of the masses for so long. But now, with a sudden spurt in the number of newspapers and news channels, the demand for mass communication graduates has increased over nightly, hence tempting youngsters to make their career in this field. In India, there are countless colleges and institutes that offer part-time and full-time diploma/degree courses in media, films and mass communication.

Mass communication clearly implies that it involves communicating to the masses through different modes. According to the target audience and the message to be broadcast, the media is selected. The information that has to transferred could be news or entertainment or both. Print, Television and radio are the most popular mediums through which one can communicate with the masses. Apart from these three, Internet is a fast upcoming medium gaining popularity in recent years, though it mainly caters to the young and educated audience.

Mass communication and journalism are interrelated. In general, print media, electronic media and internet are some of reliable vehicles to provide information to different sections of the society with the sole purpose of increasing awareness. People get information from these media centers for updating their knowledge banks. It is a type of public communication system. It is a sort of information based system or an effective network to facilitate people to share their views, opinions and their own innovative thoughts. The networking system is really user-friendly to common people and helps to reconnect the world in more scientific way. The purpose of the course should be to have a strong resolution to reinforce national and international integration to make the world more habitable and environment friendly.

A career in media industry makes for a very dynamic and challenging one where one needs to remain on his toes all the time. Not to mention the fact that you get a chance to meet a variety of diverse people from all walks of life, it also lets you see things through different perspectives. Media industry is booming at the moment. Till a decade back there was no such momentum in this industry. However, today diffusion of information is taking place at a very fast pace. There are several new organizations entering the industry every other day which call for new talent and fresh ideas to offer something new to the audience.

by: govindam

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