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3 Essential Tips for Effective Homepage Design

Todays trend of a clean and simplified homepage requires an appreciation of negative space. Professional website design, like most forms of design, has a signature look that represents a time period and this is certainly the era of white backgrounds. Weve seen top web designers use this theme across every industry from technology to financial and it can be very effective. When done correctly, it can create a user experience that feels like a few moments of Zen in an otherwise clutter-filled day. When done incorrectly, it is just boring. There are many approaches one can take when considering the message they want to deliver on a homepage. Choosing the one that is right for your business is a process.

Freedom in Design

For whatever reason, certain industries shy away from design. They may feel as though design gets in the way of successful delivery of a corporate message. In reality, the best marketing firms and website developers will enhance a strong corporate message with carefully selected design elements. There is, sometimes, a disconnect between CEOs and the average visitor to their website so it is imperative that the homepage be an effective gateway for the site users more so than the executives. A great place to start is determining how comfortable your business is with creative design. If you are a fun and youthful enterprise, you can take some risks or look for webpage design that is unique and utilizes an interactive component.

Be Succinct

A navigation menu is not a novel. It shouldnt require reading in the sense that it should be intuitive enough that a glance helps users determine what step to take. The biggest mistake that people make is that they have a vast number of menu options and the user is left having to decide what their first step should be. Website companies have the experience to help their clients make dense content into easily digestible morsels.

Emphasize the Right Content

Does your homepage have a call to action? Do you have a featured product or service? It is important to figure out which aspect of your business you want to draw attention to. For instance, some people one of our clients has a blog that is updated daily. This draws a lot of repeat users to his site, which is a primary goal. Our team of website developer created a design that would feature his blog. A design that features everything you want users to see is confusing and overwhelming so select which item(s) you want to draw attention to by level of importance.

by: jatin hira

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