Best Selling Franchises In The World
Although international franchise is on much more of a smaller scale
, with countries in the global economy exporting as well as importing, it is seeing strong growth.
The International Franchise Association reports that the U.S.-based Arthur Andersen accounting firm conducted a national survey to the franchise associations in 39 countries. These associations were asked to name the number of franchisors and franchisees in each country, their country's total retail volume, and the percentage of the volume that involved franchising.
"The survey found that growth potential for franchising worldwide is increasing at a very fast past. The global market is far from saturated," said Leonard Swartz who, at the time of the survey , was Arthur Andersen's worldwide managing director of franchise services.
The franchising giants have their niches where they strongly dominate their markets. Coca-Cola sends a syrup concentrate which is known as its secret recipe to franchise bottlers because it simply cannot ship high volumes of bottles and cans to its franchises. Kentucky Fried Chicken relies on its "11 herbs and spices" secret recipe to send to its franchises all across the world. General Motors has expanded franchises to deal not only in vehicle sales, but also in vehicle financing and real estate sales.
A large share of the market are dominated by big companies such as Yum! Brands Inc which owns KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W. So, if you see these fast-food franchise brands always grouped together, now you know why.
But keep in mind that in all countries across the planet, the main economic engines are small businesses, including small franchises. People want more than sodas, fast food and cars.
For example, there is a demand worldwide for improved education. An American art teacher named Bette Fedder took advantage of this opportunity and started a drawing school in her home. She then compiled a curriculum and began to recruit franchise operators. Young Rembrants now has franchises all over the country and started operations in South Korea, with plans to expand to other international markets . Other after-school tutoring companies have franchises that focus on various disciplines including writing, science and math.
The global economy may be rooted in the World Wide Web, but it also means that more packages than ever are shipped internationally. The big boys such as UPS may dominate, but there also are smaller companies involved. P.A.S.S. Shipping and Handling has 800 franchise stores around the world.
The International Finance Association explores the costs and benefits of becoming a franchisee. You'll have to pay a one-time upfront franchise fee to the franchisor -- anything from $50,000 to open a Little Caesar's pizza parlor to $800,000 for a Comfort Inn, for example. You may also have an arrangement that involves a royalty contribution or "turnover royalty" as a percentage of monthly gross sales, and an advertising contribution to the parent company.
Once you're a franchise owner, you have to keep in mind that all a franchisor wants is for you to succeed. If you do well, they do well. Once you qualify, you will receive plenty of support and advice. There are some exceptions, especially in the international market, but most franchisors want their franchises to be similar from one location to another so that customers know what to expect.
If you are seeking a franchising opportunity, do not be overly persuaded by companies that describe themselves as "fast growing" or "hot" or "on fire." Growth indeed can indicate that a company is moving toward success, but sometimes the pace of growth is too speedy and the company overextends with too many new franchises at once. A company with consistent and steady growth is your best franchise bet.
A sampling of other international franchising opportunities includes computer technology, cleaning products and services, home health care, home improvement, health and beauty, sports and recreation, travel and hotel. Those are just a few.
by: Joshua Adekane
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