How To Be Bold, Honest And Clear For Improving Sales Conversion Online

It is better to start off with improving sales conversion online rather than wait till your competitor is through with it

. You may not get a chance later on to benefit from an increase in conversion rates as the advantage will lie with the others that implemented earlier.

It is easy and not at all complex, but requires an objective assessment by you about your website and the traffic that is coming over. From the traffic you should analyze the conversion rate for all the different products and services. We usually forget that our website is meant for everyone who comes over to the site either through referrals or just by browsing the internet.

Instead of allowing the total traffic to buy that comes over, we make a primary mistake of thinking that some of them would by. It is true that a fraction of the casual traffic would be converted to customers, but you cannot underestimate the potential of your website to do the trick and trigger interest in everyone to purchase. Gradually, enhancing sales conversion online would seem easy as the process would be kick started on its own.

Your site should be very accessible to visitors and it is the legal norm in most nations the world over. If your website is not easily navigable, visitors would quickly get disinterested and move somewhere else. They could even go to your competitors and refer their friends to the rival sites that sell the same product and services that you do, but are more accessible than you are.

Surveys have shown that an inaccessible site can risk losing at least 5% traffic and a higher percentage of drop in sales conversion rate. Search engines would also find an inaccessible site difficult to index leading to large drop in revenue that would make improving sales records online imperative. Online business owners hardwire their websites to the users of Internet Explore as it is the most popular. Many web designers also make the same mistake by keeping only IE in mind.

There are many who do not use IE and they also vary from site to site. It has been estimated that nearly 80% work on IE, but if you are not open to other web users, you could risk losing 20% of the customers. Sales could drop by the same amount and improving sales conversion online would be the first thing that you need to do.

All your calls for action on your website should be bold. All potential customers hate to hunt around when they go shopping online. Usually when they want to buy your product they start looking for the button to it to the shopping basket and if they can't find it, they move elsewhere.

All your major instructions should be above the fold. Many sites have seen a 1-30% jump in sales after they got it all bold and clear improving sales conversion online.

by: Jeff D McQueen

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