Have you ever wondered what happens when you enter a query in a search engine
? Why are some websites on the top of the result that comes after a query is entered in any search engine and some aren't? Well the answer is simple. This is because of the powerful website marketing technique that is commonly known as SEARCH ENGINE OPTIMIZATION (SEO). Like any other product in the market, websites too follow the same norm and technique. The success of any web based product or service typically depends upon how much visibility it gets in terms of people viewing it after a search. And for the same reason it is important to make use of Search Engine Optimization to get the website to the top ten results of any good and trusted search engine.
SEO is a technique which helps the search engines to find and rank your website amongst all other millions available in the net. In simple words SEO companies help to generate traffic and boost sales. Before you plan to hire an SEO firm for your web based product, it is very important that you understand what is SEO all about. Few main requisites of having a powerful SEO campaign is good algorithms along with profound content and an interesting website to look at. In lucid way, one can say that search engines and humans look at web pages more or less the same way. Like humans the search engines too can feel the beauty of design and the power of a product/website. Thus, to ensure that your product reaches maximum people, a website must have a good content and an impressive design on the whole.
Rating the websites depends upon how the search engines starts calculating the relevancy of each of the pages in its index with the search string. There are various algorithms to calculate relevancy. Each of these algorithms have different relative weights for common factors like keyword, density and links that are attached to it. Major search engines periodically keep on changing their algorithms and if you want to retain the top spot, you also need to adapt your pages to the latest changes. This is one of the main reasons to hire SEO professionals who will take care of all the finer details of your company's web profile.
On the whole we can say that without a competent SEO, making a mark in the web is next to impossible.