Best Tips for Customer Retention

Best Tips for Customer Retention

Best Tips for Customer Retention

Every business wants their customers to come back for more. They even love it if customers are in their store every day, right? Of course, they should buy. In order for you to analyze if your business is going in the right direction, you have to ask yourself, "Do my customers come back for more? How many of my sales this month were from returning customers? How many sales were made from new customers?" If the answer even half of these questions in the affirmative, you are doing a great job and you are definitely in the safe side.

But if the answer was anything less than half, you better re-think your strategy because you are doing something wrong somewhere in there.

There are many benefits if you can retain your customers.

They can stabilize your revenue base. Many business techniques in customer retention focus on making a corporate deal with customers that have small businesses. By having a corporate deal with them, let's say, you are a bookmark printing shop and your customers are schools that usually ask your service by letting you print their bookmarks for them, you can get them to return by giving them discounts and promos when they order in bulk. Your agreement should be in black and white for legal purposes and should clearly state the things you both have agreed on.

Old customers bring in new customers for you. If your bookmark printing company for example produces stunning bookmarks, by word of mouth it will spread even in the next town or country. With this, you are getting free advertisements. Quality speaks for itself. No one will disseminate the information that you are doing a great job except of course your long time customers. That is what you should aim for- old customers bringing in new customers for you.

To retain a customer, keep him happy with the quality you produce at a reasonable price. That is how you retain customers. It's easy to say but much harder to do. It takes a lot of work. but it always pays off.

Customers are VIP's. Treat customers like they are the most important people on this earth. After all, they are THE most important people! People won't spend money on a second bad experience, so make them feel good with the first time.

Lend a helping hand. If a customer has a problem, the entire company should work to fix it. We ensure that our clients have an excellent experience and they appreciate it by coming back again and again.

Offer incentives and let them know they are appreciated. Loyal customers are hard to come by so you should occasionally give them freebies, discounts, gift certificates and other promos. Always tell them how much you appreciate them. Both of these actions reinforce the fact that we value them. That way, we can get them to go back as easily and everyone is happy.

Make things easy! You can use a lot of automated tools to give your clients 24/7 access. This lets them know that they can count on you 24/7. If they want to ask a question at 3am, they can. If they want to check on their project on a Sunday, they can! You should assign one person to focus on phone calls and that person should know the answers to the customer's queries.

Now you can see just how profitable a retained customer can be!

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