Beware of Social Media Imposters - Identify the Novice From the Expert
Beware of Social Media Imposters - Identify the Novice From the Expert
Everyone seems to be calling themselves a social media expert today. They see it as a way to make quick money by selling social media training to small business owners. But, how do you really know who is a novice and who is the true social media expert?
Social networking is a great way to promote your business for free. However, social networking changes rapidly. You can buy a book to learn how to use social networking but it will be outdated before it goes to print and hits the bookstore shelves. Below are my three tips to help you evaluate whether the so called guru or expert is truly a social media expert or a novice who will milk you out of your hard earned money.
Three tips to evaluate the level of expertise of the so called guru or expert.
1. How long has the person had an online presence? Has the person been on LinkedIn, Twitter, and Facebook for several years or just a few months? Do they have a presence on some of the older now less popular social media outlets? Are they using the latest and greatest outlets to promote their business? Are they only using one social media platform? Can they provide testimonials and examples of the success they have had by using Facebook, Twitter, MySpace, LinkedIn, or YouTube for their small business.
2. How many people follow this person? Now, you know that quality followers are preferred over a large quantity of followers. So do not focus strictly on the number of followers. However, if the person has only a few hundred followers on Twitter that may be a flag that the person is a novice and is new to Twitter or other social media platforms. If the person has a large number of followers it could be a flag that the person is spamming or not paying attention to quality followers.
3. Do they invest in training and attend national conferences hosted by the industry guru's? When you read the posts from this so called expert is he or she following the big name guru's or leaders in social media? Is he or she investing in online and live conferences and events to stay abreast of the latest and greatest in the social media arena? Remember, when someone is only learning by attending free training sessions he or she is not learning the insider secrets. The experts and guru's use free teleclasses to teach the why you should do something but they rarely teach you the how to do something. The free teleclass is setting the stage to upsell a product or program so you can learn the insider secrets. When a person snatches and grabs the free it is like always going around collecting the cookie crumbs off the table. You never get to eat an entire cookie. When you invest in training you get to eat the entire cookie.
You would not go to a doctor who did not stay current on his continuing education so why would you trust your small business with someone who does not invest in his or her education. You would not take your car to a mechanic that is not ASE certified. You would not take your child to a dentist that is not licensed. Do not turn your social media management or invest in learning social media by someone who cannot deliver the level of expertise you are looking to attain to grow your small business.
When you invest in learning from a novice you must be prepared to continually invest in more additional training as the novice learns new social media tips and tricks to pass on to you. When you learn from an expert you will be guaranteed a higher return on your investment. Be aware of imposters and spend your small business training dollars wisely.
Jaynine Howard is the debt free business coach, who teaches business owners how to grow their business and increase their profits while remaining debt free.
She retired from the United States Marine Corps in 2002 and currently resides in Jacksonville, North Ca
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