Binding journals should pay attention to three aspects of design - binding, periodicals Design, Layo

Binding journals should pay attention to three aspects of design - binding

, periodicals Design, Layo

Journals in numerous disciplines, brilliant. Compared with other media, journals tend to their own unique Binding Design To attract "eyeballs," the favored. While art and design journals and books have many similarities and overlapping laws, but because of periodicals (mainly magazines) published in the continuity of the contents of the independence of the orientation of fashion, style, heredity, and require a lot of illustrations ( photos), decoration, supported by a number of advertising, creating a unique personality and characteristics of language and expressions.

Journals art and design language consists of three parts, namely: body of the text book selection and layout font color management, and the illustrations in the form of expression. And thus the composition of layout, cover, back cover, spine and other aspects of each match, the overall effect of each echo. As a designer, to design a unique creative, unique journals, art and design in the following language must be doing something hard:

1, text Text font design includes the structure of inter-frame, the font choice. Text itself is a form of art, whether Chinese or English, has a handsome, vigorous, bold, elegant and various styles, readers can read product experience. Designers should design the text as important are the elements of journals to be carefully planning and manipulation, like a design from the title of this publication, directory, title, and a series of fonts, we can make it show its own distinct characteristics and style. As we all know, the key layout journal of visual image, composition, content, and text to be changed by the adjustment, the core of the title and content text changes between the character size and font type selection, so that the design language reflect the content of elements, so that readers can taste the spirit and content of the publication. For example, the title generally not used carelessly or too weird too difficult to identify fonts. In another example, the text should not use short stout, thick black font, etc. to name a few. Common sense and grasp of these laws is fundamental to success.

2, color Color is the journal of "God", its use is directly related to the level of success or failure of the design journal, so color must be consistent with the characteristics of periodicals, so-called "Different Kinds of Colors." Periodicals design should be general color addressing key hue, lightness, purity these three attributes to consider. Among them, the hue is the color of nature, each color has its own hue, usually harmonious colors to better tend to use the same color as the keynote color, covered with pages, and then decorated a small area from which other colors. This main colors clear and easy to produce color changes in both the unity of the whole design of modesty, but also no lack of contrast change, gives a good sense of vision and taste. Color brightness color sketch is the relationship between the color scale. As we all know, in the design in addition to considering the role of color to convey the feelings, the layering of color on the screen will have different impacts. Out high color light color and low brightness weight. Brightness close to the color mix to change to give people a rich, hazy feeling unreal; brightness difference between the great color combination, then gives a loud and bright, contrasting visual impact. The purity of color, also known as saturation. The colors of high purity, and purity of the color is dark and low; high purity of color and warm feeling with a sense of movement, while the low purity of the color is with a sense of peace and a sense of calm. Correctly grasp the color hue, brightness and purity, and be flexible use, both the designer must have periodical arts foundation and ability, but decided a journal can arrest the eye, eye-catching.

3, illustrations Illustrations is not only an important part of journal content, often a journal where the highlights and the color of the Department. Illustration of the performance of practices is very rich, with photography, painting, art, calligraphy, seal carving and other ancient and modern forms. With computers and other modern technology rapid development, has produced an unprecedented computer painting. Illustrations in the form of a variety of journals, photography and painting often go hand in hand. The former for its authenticity, timeliness and so intuitive and unique advantages and charm of the favored; and the latter on the performance of various text with rich and extensive selective and always dominant. Illustration not only contains all of the painting, but each with lyrical expressive features, such as the artistic conception of Chinese painting, oil painting, realism, watercolor (powder) lyric painting, printmaking, contrast, line drawing sketches and cartoons and Simplicity , comic books and simple nature, and so on.

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