Black Hat SEO-The Ups and Downs of Black Hat SEO

Black Hat SEO-The Ups and Downs of Black Hat SEO

Black hat search engine optimization is a system of using loopholes to "fool" the search engines into ranking your site high in the search results. The problem with this is that you cant get shady tactics past the search engines for very long, if at all. It's true that you can gain an increase traffic for a little while, but as soon as the search spiders catch on to deceptive techniques your page will plummet in the search results and you could even get your account suspended or banned.Here are the pros and cons of black hat tactics.

Pros of Black Hat Search Engine Optimization:

It typically takes a few days before the search spiders catch on to what you are doing

These techniques will will generally give you an increase in traffic for a short while

You can gain back links without manually submitting them yourself, usually for paying a fee

It makes you get through your campaigns quicker as they are essentially shortcuts for SEO purposes.

Cons of Black Hat Search Engine Optimization:

Search spiders might not notice what you are doing for a little while, but not long

When they figure out what is happening (maybe not specifically punished, but you will drop significantly in the rankings)

Depending on how "black hat" the technique was you might end up getting your account suspended or banned permanently

A majority of the black hat search engine optimization techniques like keyword stuffing will not look impressive to customers, even if the search engines dont realize it right away

The quality of your content can get overlooked because all the emphasis is on manipulating the search spiders

Do you remember when your parents told you "if something sounds too good to be true it probably is"? Well, mom and dad hit the nail on the head again!

Black hat search engine optimization is a short sighted strategy that is not very well thought out. The idea of these techniques is to trick the search engines and take shortcuts to success.

First of all, you will not fool the search engines. You may not have your site banned immediately, but they will catch on. Google in particular really taken a stand against deceptive content that does not deliver as promised, so be sure that you don't put yourself in a position for Google to make an example out of you.

Shady black hat tactics will work against you in several ways. Big search engines like Google and Yahoo are constantly improving their search spiders to reward good content with higher rankings and to penalize people that throw together a site with highly optimized useless content.

To be on the safe side put an emphasis on generating quality content that genuinely helps your readers with their problems and concerns. All the black hat tactics in the world will not earn you the #1 ranking in the search results if your content is not helpful and informative.

Black hat search engine optimization swears that you can get to the top of the search results without going through the necessary work. This sure sounds like a great method that will save all kinds of time, but it just does not work in reality. If black hat tactics worked well everyone would be using them so don't be fooled by false promises of easy money.

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