Black Hat Search Engine Optimization Techniques Avoid Them At All Costs

Many online marketers think that internet marketing is the quickest way to earn money

. While its true that marketing online can provide increase revenues, its hardly fast. Employing the right search engine optimization technique requires time and money. The results are guaranteed but not immediately. Unfortunately, there are several companies that delve into back hat SEO techniques techniques that are greatly discouraged by the entire SEO community. Be sure to know these dishonest techniques and avoid them as much as possible.What is considered Black Hat?

There are several ways to determine a black hat technique from a white hat or accepted search engine optimization strategies. But for a first-time online marketer, its easy to fall victim from unlawful marketers. New comers, in addition, are easily influenced and tempted by these techniques because they promise results, which often never comes or, if they do, short-lived.

If you're wondering what makes a search engine optimization technique black-hat, here are common indicators:

Disregards search engine rules and regulations

Provides no room for experience and growth

Present contents to search engine spiders unprofessionally

Common types of Black Hat SEO

If youve just been introduced to online marketing and are looking for a way to launch your business, its important for you to learn about the several types of techniques considered as black hat. Most of these techniques were once considered legit but due to abuse are now shunned by the internet marketing community. They are used to exploit common search engine protocols to gain unfair leverage from lawful and ethical marketers.

1. Doorway Pages this is one example of black hat technique, which makes use of fake pages that the user will never see. These fake pages are mainly for search engine spiders. They are used to trick spiders into indexing the website and have them place the site on the top ranks.

2. Keyword Stuffing this is another example of black hat SEO, which is terribly discouraged by every online marketer. This is defined by the use of exhaustive lists of keywords on the website in order to gain top rankings. This is against the rules and regulations of search engines, and therefore penalized.

3. Invisible text this black hat technique is used to attract search engine spiders. Keywords are typed in white text on a white background.

There are probably plenty more unethical SEO techniques out there. It is imperative for you to ensure that the search engine optimization company you're going to hire only practices techniques that are allowed. Black hat techniques are eventually penalized and marketing funds are only wasted with them. Its absolutely so much better to utilize acceptable practices than waste time and money on those that are not.

Mark Michael Ferrer

Search Engine Optimization

by: Mark Ferrer

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