Few other methods have proved as fruitful as the search engine optimization process in promoting business online
. Search engine optimization however is subject to several factors like the keyword use, page attributes, site and domain attributes, inbound link attributes, and negative crawling and ranking attributes. For instance, list of the components in the particular page is dependent on the users search queries for its ranking. Ordinarily such ranking is indication of the respective value of each of the component in the SEO actions.
One of the methods that have proved to be very successful over the years is the placement of the targeted keywords in the title tag of the HTML header of the web page. In fact the title tag has been one of the most important aspects of search engine optimization for decades now. Search engines make the keywords appear in bold in their result pages. Accordingly it becomes easier for the visitors locating them. If titles are well written including the target keywords, they will easy influence the ranking as well as the click through rate or CTR and at the same time bring up quite rapid results. Keywords are so valuable that many sites agree placing brand names after them and include both in the title tags. However the important aspect that the aspirant for Search Engine Optimization should remember is that body text and title tag should match each other. Else the use of keyword may become mindless and my not yield the desired result.
An important aspect of using the targeted search item in the body text is that it should be visible and available in the HTML text pages. Instead of keyword stuffing that is detested by viewers as well as the search engines, it could be good to spread them throughout the body text so that they are evenly balanced and does not given any bad taste to the viewer and also do not give any wrong signals to the search engines that is the main target for the optimizer.