Black Magic Gone Viral

Many people believe that going viral is a brand new phenomenon

. It started somewhere in the 1990s with the birth of the computer, particularly the Internet. People, especially marketing gurus, and businesses desperately searching to increase visibility of their brand released product information. They did this, hoping that the informational product would be self-replicating, spreading copies of itself all over the Internet. In modern times we call this technique marketing, in traditional times we called it magic.

Magic is something that really starts with a seed. You ever have a tune in your head that you can't stop singing? You ever see something beautiful in nature, take a snap shot of it, and place it on Facebook or YouTube? You ever hear some really great information and then call a friend to "spread the news." Magic is an art form that is infectious. It starts with just a seed planted in one person's mind. The seed grows with word of mouth, until it hits mass market. Magic is something that really starts with a seed. You ever have a tune in your head that you can't stop singing? You ever see something beautiful in nature, take a snap shot of it, and place it on Facebook or YouTube? You ever hear some really great information and then call a friend to "spread the news." Magic is an art form that is infectious. It starts with just a seed planted in one person's mind. The seed grows with word of mouth, until it hits mass market.

If a person plants a seed, and it grows strong enough to hit mass markets, they become a magician. They then have the ability to influence thousands, if not millions of people. However, magic can turn bad when the intentions behind it is to cause harm or death. In other words, black magic is spreading information or engaging in practices with malevolent intentions. In many situations people engage in black magic when they intend to cause considerable harm to someone else for their own benefit.

By that definition we all engage in black magic. Besides, we are all driven by the forces of capitalism, the invisible hand that puts the seeds in our minds to be better and bigger than everyone else. We are competitive in sports, in our work places, or even in our homes. Our competitive nature has gotten so fierce that we are quick to exploit others. Many times, we enter business deals looking to put the other person at a disadvantage. It's not called black magic; it's called being a savvy businessman.

There are some people who would argue that competition is good. It brings out the best in people. However, they are engaged in the process of black magic because they fail to see the consequences of their behavior. With black magic, someone has to lose, or fail, or be put at a disadvantage. What does this do? It causes a huge disparity gap between the rich and the poor, the have and the haves not.

The concept of fierce competitiveness creates a culture of black magicians. The system is created so only a few can rise to the top. The people at the top keep everyone else down so they can maintain power. They tell the people on the bottom to keep it up, keep hustling, keep stabbing people in the back, juicing people until there's nothing left. They say this because they are spreading the seed, getting their information to go viral, so people can never understand the power of unity and strength of numbers. They have hijacked that information and have kept it for themselves. How do we stop this kind of behavior? We simply don't ingest the seed.

by: Yamaya Cruz

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