For your SEO benefit you have to keep blogging but only the right kind of blogging will help you get the desired results
. Ideally, you should keep a track of latest trends in the market that caters to your niche and then write a blog on it. If you do like this, your social media optimization results will be more than expected. How you will choose your topic for the blog depends on your purpose and the niche you want to target your blog at. If you are covering only the news and providing information to your audience, then this might not help you improve your search engine optimization, therefore you have to offer them something fresh and unique. If you include your personal take on the trendy topic, then it will make you famous and this will also enhance the visibility of your website. You have to stand out from rest in the field in order to make your SEO campaign successful and effective.