Boiled Three: Cao Cao Marketing "emperor"
Boiled three: Cao Cao marketing, "Han" as a hundred years old
, Han Industrial Co., Ltd. This large state-owned monopoly, the market has hit a brilliant performance, his command of Guangwu known brands such as deep as the consumer recognized. However, the company has "Ten Attendants," said Zhang for other 10 executives of favoritism, fraud, and the Eastern Han Industrial Co., Ltd. promise of a large dilapidated family business in dire straits. Makes the internal contradictions, Martens, Liu Yan, Gongsun Zan and other department heads also have to seize the resources of the company own company. The newly appointed CEO Dong nor the emergence of the situation to improve, not only in creating the "Emperor Xian of Han" brand in the world market disadvantage because of their corruption and private support Xiao Mi Diao incurred everyone's impeachment, embarrassed departure. Han bankrupt companies into the Jedi.
"Entrepreneur" decision-making Cao Cao After leaving
Dong Zhuo, Cao Cao private entrepreneurs will sight on the Eastern Han Industrial Co., Cao Cao had just emerging enterprise strength, can not afford the annexation of the Eastern Han Dynasty assets 100 000 000 000 industrial companies, but companies in the market as the Eastern Han Dynasty The depletion of capital has been lost several times, and most of the resources within the executives have been looted, and left with only a empty shell, which makes their separate ways companies lost interest completely.
Yuan Yuan Shao on industrial companies had asserted: "Han has lost value, Emperor Xian of Han brand never bring us any benefits." In the absence of any competition, the natural action of M & Cao Cao becomes its capability.
Industrial companies with the Eastern Han Dynasty sent the Dong Cheng, Dong Zhao and other negotiators reach an agreement, the official White Han Cao Cao. Although the overall situation to determine M, but there is one thing to Cao Cao hesitation. That is whether to continue to use the "Emperor Xian of Han" brand.
Cao Cao is not a do not know "Emperor Xian of Han" brand has been the failure, and, as a self-made entrepreneur, he is hoping to build its own brand. But he also thought that the tide in a highly competitive market, the "Emperor Xian of Han" brand can not be replaced or have a advantage.
First, the century-old industrial companies of Eastern Han Dynasty, although there have been "Emperor Ling of Han" and other high brand reputation is not a case of, but his command of the brand has been an absolute authority, followers of many extremely acceptable to Members. Dong Zhuo's failure does not lie in the brand's positioning error, but because the management and channel marketing wrong. Secondly, the "Yuan Shu", "Liu table" so the brand is not strong differences compared to the "Emperor Xian of Han" brand has a unique charm and historical and cultural connotation, deeply affect people's attitudes and perspectives. Finally, the rectification of the Eastern Han Dynasty the company's internal and external remain unchanged, and continue to use the "Emperor Xian of Han" brand, will allow the public the impression that the Eastern Han Dynasty, there is still, for the company to fight back a large number of former clients of resources.
Think of these, Cao Cao decided to continue to continue to use the "Emperor Xian of Han," and to deepen their reshape the brand image.
Boiled Three: Cao Cao Marketing "emperor"
By: dudu
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