Boston Lexus dealer sees accident prevention as latest pursuit of perfection

Boston Lexus dealer sees accident prevention as latest pursuit of perfection

Imagine a road system where accidents were virtually unheard of. Where even tired or careless drivers could avoid accidents due to the sophisticated systems in their vehicles that could anticipate and warn of dangers and impending collisions. Seeing this happen across the board may be a ways off, but is can start with just one car - and Lexus is working on it.

It all starts, actually, with an idea. That idea for Lexus is to design a car that will avoid accidents every time. Lexus Massachusetts customers will be impressed with the advanced driving simulator Lexus engineers are using to increase safety technology in their line of vehicles.

One T.V. ad even show the testing center so customers get an inside look at how Lexus does its testing. "It's a real-life example of our innovation and dedication to bringing customers the future first," explained Dave Nordstrom, vice president of marketing. Your Boston Lexus dealer is confident that customers will be awed by this footage.

The actual testing track and facility in Higashifuji, Japan is very high-tech and complex, but suffice it to say that if provides testers with a real driving experience, including a 360-degree environment and sights and sounds of traffic in the simulator. Even more realistic than a Disney ride, the car is mounted on a turntable which can move in any direction to feel like acceleration and even simulate cornering. Virtual speeds can be attained of up to 186 mph.

Not only can Lexus engineers see how the car performs and reacts, but also how drivers react and what the reaction times are under different circumstances. For instance, how does a driver deal with a sudden obstacle in the road while distracted by texting? (Something Oprah made me promise never to do!) Lexus Massachusetts buyers have more sense that to text and drive, but distractions of other sorts do occur and drowsiness is something we've all faced when driving.

Lexus wants to expand and improve on existing safety systems, which have multiplied in the last couple of years, and make travel safer for everyone. So Lexus is going big with its ad campaigns on creativity and continuing to work toward safety improvement. With gorgeous new models in the showrooms and safety features on the vehicles that are already beyond what we imagined just a couple of years ago, Lexus is certainly a beacon for other auto makers to follow.

Known for luxury and reliability, Lexus has a proud tradition of pursuing perfection and an accident-free car is certainly a move in that direction. Customers of the Boston Lexus dealer can check out more commercials and information on the simulator and read about the high-tech safety systems already being used in Lexus models by visiting the company website.

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