Both-winnegotiation: Why This Is Your Best Option

Win-win negotiating is one of the most critical concepts in negotiation

. By making enlarged spheres of mutual interdependence and interests, you can discover benefits way beyond what either party considered likely or possible when talks commenced. The goal is always to find and reveal concealed opportunities in what each could do for the other.

That is the essence of win-win negotiating. It deals with more than price or terms, though each is important in its own right. Win-win raises the stakes- it raises the level and content of the link between bargainers. It generates new worth and connections that weren't visible before they jointly searched for them.

This approach represents a notable change from how most people view negotiation. Most people feel a bit worried and anxious when it comes time to negotiate. Usually, this is because they are most concerned with on what they might gain and what they might lose. They are concerned that the other person should not take advantage of them. This is stressful and not the best place to focus.

Instead, better to focus on finding a better deal for all involved.

There are lots of kinds of areas that may generate larger payoff for both parties. The key is to look for them.

A win-win negotiation style reduces the tension inherent in negotiating. There aren't many phrases which better capture the awareness of the other party than, "Let's find a superior deal for both of us." What follows, like magic, is an eagerness to be flexible and to discover greater chances for overlap and assistance.

A 10-inch pie becomes a larger and better 12-inch pie which is far easier to share than the littler, less mouth watering one. Our relationship with the opposite side becomes stronger, less certain to break up. Both sides become super-winners.

The road to remarkable accomplishment in negotiation is down the road of win-win. This win-win approach can help augment your bargaining power, break deadlocks, and can offer you the focus to maintain negotiations even under pressure.

by: Chester Karrass

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