The most important points for successful brand building are as follows:
Promotional items should be useful and interesting things.
Promotional items should have a large plain and easily visible area that can be easily printed, embossed with logo or emblem etc.
Promotional items should be of good quality and durable.
Retail value of promotional items should be such that when received as a freebie, it is appreciated and used.
If the above points are considered, promotional chairs fit the bill perfectly. Promotional chairs are not of the most commonly used promotional items but they have a great potential for brand building and can effectively drive a successful promotional campaign.
Corporate Promotional Products could be of various materials but the most cost effective and useful material that can be used is plastic. Plastic chairs are used extensively for many outdoor events and locations. Most people store plastic chairs in their store room or attic and take them out when there is an outdoor party like a pool-side party or a barbeque or even a picnic. Thus the usefulness of a chair is not doubted at all. Also plastic chairs can be of different colors and finishes and have a large surface area that can be used to display the company logo.
Promotional chairs can be of a good quality so that durability of the product is guaranteed and with it the number of views per chair also increases. Hence, it makes sense to ensure that promotional chairs are of good quality and durable so that the promotional value of the items is also lasting.
The retail value of plastic chairs is quite high and when bought from the market can cause quite a dent in the pocket. Hence, when chairs are given away as promotional items they are well appreciated by the people and used carefully for many years. The longer the promotional chairs are used, the more the brand logo displayed on the chair is visible to potential customers and better the brand recall.
Moreover, since promotional chairs are used outdoors; on the beach, in gardens and parks, not only the direct beneficiaries of these freebie but a large number of outsiders would also see the promotional chairs with the logo imprinted on them. This can go on for years as long as the chair is giving good service.
Brand building through distribution of promotional items such as chairs that are useful as well as of good quality and durable can drive very successful campaigns.