Brand plays an critical part of enterprise while enter the market
It is necessary to build a famous brand for enterprise
, a good brand just is a good image in the mind of customers, finally the company's other series of products will be accepted by customers, to improve the overall image. Thus, by virtue of brand strategy, enterprise has adapted to market competition, make full use of core brand to develop the brand image.
How do the enterprises develop the international market? And on our view, brand is the first factor that should be taken into account. Coca-Cola, Adidas, McDonald's, GHD and so on, are starting with the brand strategy that created their own brand and as a mean to develop market and eventually dominate the market. Because brand leading comprehensive role is huge, outgoing degree is quite high, so after a brand of product is founded, gradually form a series and lead the development of supporting industries. Usually brand is compared with the weapons which enter the market, dominate the market. Especially now, companies whether have established its own brand strategy, enterprises whether own brand, how does brand image have become important.
What is more, during the process of enterprises development, the price plays an important role between the brand products and enterprises, they have a very close relationship, and the company's sales revenue and profits are always related to price. Determine the selling price except product performance, technical content, use, etc. in addition, there is often an intangible thing, that is, the brand. The proportion of the world's most valuable brand sales has reached 40% in 1997, from 1995 to 1996 that brand sales scope has been rose from 2.359 billion U.S. dollars to 3.439 billion U.S. dollars, and it reached 17.2 billion for the top 20 brands in sales. At the same time, compared to common products, profits margins of these brands are higher. In the trade field, choose brand products, when the enterprise has built a reputation in the minds of consumers, since the products are similar to other products, but expensive, consumers still prefer to purchase them.
While there are a lot of different products, according to preferences and well-known brand situation, the customers will buy favorite products. Concerned about a kind of commodity for long time, consume products may inevitably dependent, cultivate the goodwill of this product, of course, sometimes it is a kind of lifestyle and living habits, the process is actually the formation of brand reputation and brand loyalty.
The brand itself is a kind of guarantee to customers, it conforms to the customers' requirements of pursuing superior quality, allows customers to reduce decision-making errors in the process of purchase, reducing the risk of buying inferior products, reducing decision time, get the best product. It is very significant for enterprises to build brand, that can save customers' cost and meanwhile to enhance product quality rate.
Brand plays an critical part of enterprise while enter the market
By: Nevin
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