Branding Yourself through Social Media: Financial Firms Say "No Thanks"

Branding Yourself through Social Media: Financial Firms Say "No Thanks"

Although we are seeing companies pop up all over social media websites, not everyone wants to play. Some financial firms are stepping away from Facebook and Twitter in fear that they may not get the pleasant reaction they would like. The disastrous bank bailout painted a negative image of the CEO's behind some of these big name firms. Can you imagine the negative PR that would emerge if a person on Facebook or Twitter expressed their disdain for these executives? They aren't exactly the most honest people, so being well liked doesn't come easy with that disadvantage.

While some companies brand themselves through social media, creating waves of social influence, others do what they feel is right for them. Social media may not be for everyone, and with its constant evolution, companies have to anticipate changing with it. Not everyone is up for that, especially not traditional companies who thrive off their never-changing ways. Also, some of their clients who may be 75 to 80 years old may be turned off by the idea of the Internet. They still have to keep their "regular's" happy and aware of their brand and happyand they may prefer mail-in ads.

So we can't expect everyone to jump on the social media train, but for those who do want to use it, they will have to do so effectively. If it is bringing your brand attention, do it. If it loses that effect, throw it out. The point is it may be right for other companies, but it may backfire for yours. People on the Internet express themselves freely and you may not want their negative opinion of your brand all over your brand's page.

POST COMMENT

Fx Trading, The Euro And Greece, Sterling And The Election B2B Social Media Call Center as a Social Media Outpost Getting The Most Out Of Social Media Advertising When The First American Presidential Election Happened Transform Your Organization Using Social Media About social media and how it helps in SEO Top Scientists Embraced Islam (4) the British Professor Dr. Alison-B Social Media on the Menu? 3 Tools to Track Your Social Media Influence Tips For Creating Corporate Social Media Campaigns Rediscover your faith at the Manila Cathedral Proof of Islam - "Proof that Islam is the truth''[1]