Tips For Creating Corporate Social Media Campaigns

Tips For Creating Corporate Social Media Campaigns

SEO Inc, an industry leader in search engine optimization and social media marketing , has announced new tips for creating corporate social media policies to protect internal company information and develop clear guidelines for HR social media concerns.

According to the Nielsen Company, as of June 2010 Americans spent more than 20% of their time online on social networking sites and blogs. Without a company social media policy in place, much of this time can translate into wasted work hours at the office. In addition, many employees feel it is ok to discuss company information online, which can lead to huge PR issues.

"When employees engage in social media, sometimes their working lives blend with their social lives. Without a clear social media policy protecting your company, you could be putting yourself at risk," said John E. Lincoln, Director of SEO Consulting and Social at SEO Inc.

For companies looking for a social media policy, SEO Inc. has posted a sample email that can be sent to employees to establish ground rules regarding social media and Internet usage. "This policy has been created based off of our extensive experience as a social media agency ," said Lincoln. "It is a moderate social media policy with some leeway. Certain companies may choose to have a stricter or less regulated company social media policy."

In addition to helping clients create company social media policies, SEO Inc. also offers comprehensive social media campaign consulting and development. SEO Inc. has a unique custom approach to the implementation of a social media strategy and campaign which utilizes social networks, blogs, forums, interactive websites and viral campaigns to accomplish each client's distinct goals.

Search Engine Optimization Inc. is a professional search engine optimization firm offering more than 120 years of combined Internet marketing experience. SEO Inc.'s certified search engine specialists have developed and honed a suite of highly effective, proprietary optimization methodologies and technologies that have placed more than 700 leading corporations in the top rankings of world's leading search engines.

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