Most companies these days not only have a website, but a blog. Why? A blog is a great way to get out advice to customers in relation to your products and services without actually trying to sell them anything. By offering up this free advice customers are more likely to visit your actual retail store and possibly even make a purchase.
If your company site has a blog, it is useless without people actually reading it. So if you are looking to bring more attention to your blog, then consider the following:
Your Contacts Do not just start contacting every person or company you know within the media world. After all, what are they going to gain from your blog? Contact people who will actually have a use for your blog and gain something from reading it.
The Pitch Use media outlets to actually pitch the use of your blog. Try using social media sites like Facebook, Twitter or even MySpace to bring attention to your blog. When creating your posts or "tweets" only provide a small amount of information in order to get people to actually view the site for more information.
Unique Let's face it; if it's been there then people will assume that they've done that. Make your blog interesting to read, but something that is unique to the blog world.
Personalize A blog that has the actual writer on there posting comments or responding to comments will appear more personal than a blog that simply looks like a robot is posting the articles. Tell readers you appreciate that they are on your site.
Benefits People that read your blog should know what they have to gain by actually reading it. Ensure that your readers are drawn to your blog and continue to read for that benefit.