Bringing Home Appliances Industry, The Financial Turmoil, "winter Coat"

Recently, the Ministry of Finance and the Ministry of Commerce jointly issued a notice

, will further expand "

Home Appliances The countryside "of the pilot. After the expansion, the pilot area increased to Inner Mongolia, Heilongjiang, a total of 14 provinces and cities. The range of home appliances will also go to the countryside

TV , Refrigerator , Mobile Based on the increase

Washing machine . In the financial subsidies, the new pilot program follows the previous financial subsidies, export tax rebate rate of national financial cf, color TV, refrigerators, washing machines and mobile phones Junan 13% of sales price subsidies.

Appliances in the global economic downturn in exports to the context of expanding domestic demand, so test a low household appliances to three, four markets will undoubtedly provide a temporary relief to the household electrical appliance enterprises. To this end, the Commerce Department Deputy Director Liu Haiquan comprehensive seminar will be bringing home appliances in the enterprise is presented to the industry liken to a "winter coat."

In exports Impact of RMB appreciation, monetary tightening led to a substantial increase in financing costs, steel, plastic and other raw material prices rise, a substantial increase in labor costs, comprehensive costs of these appliances in exports due to become an indisputable fact that, while the source from the U.S. and gradually the global spread of this financial crisis is aggravating the current situation of weak exports.

According to Deputy Secretary-General Xu Dongsheng of China Household Electrical Appliances Association analysis of the financial crisis is spreading to the rest of the economy, resulting in a longer duration of the United States will fall into recession. After the economic crisis will have far-reaching international effects of economic structure, European and American developed countries, although in the international economic structure will be dominant, but the impact would decline, has not been spared, some developed countries will experience economic degree of decline. While developed countries import home appliances in China accounts for a sizeable proportion, so next year or even longer period of time the export situation in developed countries generally bearish.

A variety of data from the current point of view, home appliance companies export products have different degrees of decline. Home

Fan , Electric heaters and microwave ovens from January to August this year, total exports of 20.7% compared to same period last year there, 15.8% and 2.1% negative growth;

Air conditioning Devices, refrigerators, washing machines, vacuum cleaners, food processing machines and other products to increase by 6 percentage points down 15.8,19.3,5.7,6.1,0.2; only electric cooker / grilled device, coffee machine /

Electric kettle Two kinds of products, increase growth. In the 11 categories showed overall growth in exports, air conditioners, compression-type refrigerators, microwave ovens, vacuum cleaners, export growth dropped 13.8,27.1,2.2,1.8 percentage points respectively, while the home fans, heaters total exports last year fell 9.4% and 1.8%.

8 enjoy a good location air conditioner exports down 21.5% compared to same period last year, down 7.8% in refrigerators, freezers down 31.5%, down 1.8% in microwave ovens, household electric fans fell 11.9%, down 5.8% vacuum cleaner.

From the Canton Fair is even more confirmed the brutal reality. A second-tier brands officials said, the Fair this year on the cancellation of the December to January next year, the 100 overseas orders, some of the first half of next year, orders can not be finalized, the reasons for this, the responsible person looked very helpless, he told reporters, shrinking orders is the main reason for the current global economic downturn under the influence of buyers on the market, lack of confidence, companies are trying to adjust their prices, but worry about the price of not much effect from the stimulation. "Next year should be very optimistic about the market expected." The responsible person said.

"Appliances to the countryside" right time

Fact, in the end of last year, "home appliances to the countryside" policy at the beginning of experimental work, the domestic economy growing rapidly, and even some degree of overheating. However, since the beginning of the year the outbreak of the U.S. subprime loan crisis after bank failures occur, the global financial crisis has evolved into a financial crisis, the U.S., Europe, Japan's economy toward the brink of recession, shrinking foreign markets have an impact on the domestic economy.

Bringing Home Appliances Industry, The Financial Turmoil, "winter Coat"

By: tianli

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