Build Facebook Apps To Leverage Affiliate Marketing

One of the major money making techniques on the Internet is affiliate marketing

. Affiliate marketing is a concept that businesses practice to reward affiliates or customers for their marking efforts to bring in more affiliates and/or customers. An affiliate could be in the form of a subscriber, visitor, or sale. Affiliate marketing is a chance for merchants to advertise their products without shelling out big bucks. For affiliates, as well, affiliate marketing is an easy opportunity to make money online. Affiliate marketing can be done through a variety of methods and the one that is catching on with online marketers is to build Facebook apps to get more affiliates.

Build Facebook Apps: How Facebook Helps in Affiliate Marketing

If you aim at marketing your products in a certain market on Facebook, you need to build Facebook apps for it. Through your Facebook apps, you can affiliate yourself on other applications or user profiles. For instance, there is a variety of applications on Facebook that enable users to play games, check their IQ or pretend to be a virtual fighter. Such applications are a valuable medium for businesses to advertise their products and cater to the vast Facebook user base. Whenever a user logs in to use any of these applications, the right side of the page gets loaded with advertisements.

A Facebook user can earn points, rewards or cash by making a purchase through an advertisement and by referring friends. Compensation may be rewarded on pay per click, impression, lead, sale or a combination of these. The more affiliates a customer brings in for an application, greater will be the revenues s/he can generate.

Merchants and affiliates are levering Facebook apps to interact with users. In 2007, Amazon ran the Amazon Associates Program to encourage Amazon ECS developers to try developing Facebook apps. They could earn money corresponding to the number of users who get to Amazon through applications developed by them.

Here are some of the applications that were developed by ECS developers:

1.iRead: Using this, one can display ones Amazon.com wishlist on ones Facebook profile page.

2.Amazing Giftbox: This enables users to send virtual gifts to their friends through Amazon.com.

3.Amazing Wishlist: This enables users to integrate their Amazon.com wishlists with their Facebook profile.

by: Melville Jackson

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