Build Your Brand And Stop Worrying About Seo

If we talk about the New York Times, their revenue is up basically as they are more

focused in building a strong brand rather than being concerned about SEO strategies.

Content is an important element in creating a strong brand. Times not just created good content, but produced and published relevant content to push its revenues up. However, this content farm approach is basically parasitic. It depends upon the host, where you are publishing the content. Your host may remove your content from the site or may never approve it. Where do you go in such cases? Google also has now strict content policies in place. This just adds more to your worries.

So in case of New York Times, as a media business they themselves are the host. Their content is not anchored to Google, but to themselves. Being in media business, they have the power to convert loyal readers into subscribers, and to pitch those subscribers to advertisers. Moreover, they have a strong brand and they have strategically converted it to a commercial community.

On the other hand, if we analyze About.com, they are mostly focusing on the tactics SEO services provide. It has no doubt has helped them in building a brand. However, originality, sincerity and quality are much more important compared to SEO. Actually the portal model and the content-farm model cant survive without adoption of social media marketing services.

In this highly interactive social environment, the web is the place where people cultivate images, videos, and ideas. This gives birth to a lot of relevant content, which these days can be seen in social sites like Facebook, Twitter etc.

Today, we follow, share and engage in conversations. We tend to explore one another and what others are talking about. So, considering this we can assume that eventually the whole concept of searching and scrolling through the top ten Google hits will die out. We would stop browsing a search engine for information as we will have so many alternatives to find what we are looking for.

Google also realizes it and hence they are now moving away from tricks that popular SEO services provide and moving in more towards good and original content. This is why; we are seeing YouTube cultivating its own sort of social experience. This is also the reason for building Google+. The intention is not to take on Facebook but being ready for this future drift for more connected human interaction.

by: Jack Davison

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