Building Back Links For Seo - What Does Google Propose?

"Content is King" is an indisputable statement that acknowledges the significance of appropriate and original content on websites

. The certainty of this saying is underscored by Google's constant efforts to hone search algorithms to deliver results that best fit the client's requirements. Google judges the worth of websites in terms of the quantity and the quality of links that point to them. Though it isn't hard to generate a high volume of backlinks, links from quality websites can only be acquired with useful content.

Search engine optimization (SEO) is needed for desired page ranking and hits on websites. SEO tactics are constantly evolving to better the results. You should also pay attention to the guidance of Google to optimize your website for additional clients, better revenue, and stronger brand image.

What does Google suggest for SEO?

Google's Webmaster Guide emphasizes on link building options for SEO. Google uses a link-based analysis of websites for the quality evaluation of sites that connect to it. Websites with more superior quality backlinks are positioned higher on search engine result pages. Google has the skill to identify websites that have genuinely useful web pages and quality backlinks. It also does not appreciate a sudden spike in backlinks as this is typically the outcome of artificial or commercial means. Websites that show a gradual rise in backlinks that come from different IP addresses and domains are favored.

What kind of backlinks win points with Google?

Google counsels website admins to keep away from backlinks from spammy link farms and excessive link bartering as this may harm your website. Registering on less important directories and websites that are not relevant to your business or industry contributes nothing to your PageRank. The one and only way to get organic backlinks is to develop content that is useful to customers. This is a sure shot strategy to get other websites to link to it.

Matt Cutts of Google's search quality team recommends a few simple strategies to get superior backlinks:

* Get involved in blogs: Be an active participant of group discussions and blogs. Develop editorials and tutorials that impart genuine information to people. Whenever you can add value, comment on other blogs and give users the advantage of your expertise and experience. Work towards achieving an authoritarian status.

* Write a blog and make posts easily available: Email newsletters to regular blog members so that they have faster access to important information.

* Original content: The cyberspace is stuffed with replicated content. If you make the effort to develop original content or talk about an original issue, you get more attention.

* Social media networking: Become a frequent and involved participant on social media networks that bring together groups of people and niche users that can benefit from your valuable inputs and convert into loyal customers.

* Simple website design: Easy navigation is a critical feature of website design. Make sure all web pages are easy to get to and can be opened through direct links and bookmarks.

* Register in directories: Plan on listing your website in quality directories. Concentrate on those that have a high PageRank (3 or 4 at the minimum) and do not get reviewed by programs but humans. Some of these directories are Yahoo!, Business(dot)com, DMOZ, GoGuides(dot)org, etc.

Obviously, for successful SEO and consequent high page rank, your focus should be on quality backlinks rather than volume. This can be done by publishing content that attracts patrons' interest because of its genuineness, value and relevance to their requirements.

by: Daljeet Sidhu.

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