While you are waiting on the organic free web traffic to come from the search engines there are a few resources that may be worth looking at. The major social websites across the web such as Twitter and Facebook are great for building a network. Within this network you should be communicating with everyone in your niche including the bloggers, webmasters, authors, and audience. Making connections with these people will be quite easy since everyone is looking for the same thing and will have an interest in the subject which you created a presence on. Sometimes you will be required to search twitter and look into Google groups to find people who have the same interest. Once you begin making connections with other webmasters and bloggers try to set up guest posts and other forms of cross promotion. One important thing to remember about marketing with social websites is rather than marketing directly to the social website you should focus on communication. Spend time talking with your audience rather than talking to your audience.