Building Page Rank: The Pr Of It All

'Page rank' is based on intricate and complicated algorithms that determine your site's importance and authority

. Why is this important? Well, building PR ups your chances to be scored by a search engine like Google; using your competitive key words. Also, having higher ranking pages aids you by making you and your website available to a massive community of people needing your services, products or advice. Keep in mind you are playing in a mine field and every mine waits in the sand to be stepped on only to blow you to pieces if you do not have the right moves. Building page rank is one of those moves!

A Page Rank (PR) thing

The internet is home to billions of citizens so in order to be unique is a calling you cannot shy away from; especially if you want your web site or business to grown and prosper. The defining difference in building page rank is the amount of quality, not quantity, of incoming links on the site. In short, the more value of your site's links, the higher your page rank your site will be. Basically building page rank is increasing the amount of quality links pointing to your website.

Let's take a moment and understand why I stress quality over quantity. Just like anything else in the world if you gather too much of nothing it will not end up being something; it will always stay nothing. On the contrary, if you collect valuable and meaningful "things" that have substance to your inside as well as your outside world only then will you have gathered up "something". Same metaphor works for building page rank. If higher page rank is what you seek, than shooting for quality links to your site is the way to go; not being greedy and popping out link after link from unrelated pages. Search engines like Google spot this quickly and penalize websites who crack open too many unrelated links too fast to their site.

When building back links it is important to link to and from websites that also have high PR; for this can increase the rank of your pages. Although Google tries to give us the latest up to date ranks they have, this does not mean that one site is less valuable than another. Or better yet the quality is lower. It takes time to build page rank and if the sites confer to yours then by all means link up.

Building page rank is also determined by quality internal linking; however the most influential factor is external linking. This part leaves you with the least control due to the fact that you are not able to force other websites to link yours, especially if they already have a high PR. When it comes to external linking you must learn the correct way to link and most importantly find and request websites that have relevance to your website; seeing if they will link your site onto theirs. It is all about getting the PR of it, and if it seems too complicated, you can always hire someone to do it for you!

by: Tom Kearns

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