Building a Targeted Twitter Following

Building a Targeted Twitter Following

Building a Targeted Twitter Following

Many small business owners hop onto Twitter and aren't quite sure how to find people to follow. So, they simply start following anyone and everyone. Of course, they're hoping that 50% of these people will follow them back and that their Twitter following will grow beyond their wildest dreams.

One of the most important aspects of Twitter is building a "targeted" Twitter following. Keep in mind that it's more important to have 500 targeted Twitter followers (related to your industry) than 5,000 general followers (unrelated to your industry).

The best way to begin to build a targeted following list is to follow Tweeters in your own industry. If 50% of your target market follows you back, then, and only then, have you struck gold.

Here Are 6 Ways For Finding Tweeters To Follow:

1) Follow Those You Respect and Admire. This is always a great place to start. Begin following anyone whom you respect, admire or simply want to establish a Twitter relationship with.

2) Follow @MrTweet. He will send you personalized recommendations of people for you to follow.

3) Follow Your Competitors. Remember, you want to keep an eye on your competitors, therefore, follow any competitors within your own industry.

4) Use The Search Tool In An Outside Application. If you sign up for a free account with SocialOomph, you will have access to their search tool. Once you enter the search term that relates to your industry, SocialOomph will present you with hundreds (if not thousands) of targeted people to follow.

5) Perform a Twitter Search. Twitter has its own "search tool" that you can access at: http://search.twitter.com You can type in keywords to locate Tweeters in your industry or locality.

6) Perform an Advanced Twitter Search. If you are interested in performing an advanced search, you can go to: http://search.twitter.com/advanced This allows you to highly customize your search based on your keyword specifications.

So, instead of following any Tweeter that you can find, refine your efforts and follow those who are related to your particular industry. This will ensure that you won't be Tweeting in vain.

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